I am a huge fan of spartan-like no-bullshit brutalist approach towards their marketing/PR: - No studio setup, just their lab - No artificial lighting - No fucks given about hiding the mess - Robots going through surgery in the background - Song is classy af IMO - Can see the camera man - Can see the engineers/employees - Framing/cinematography isn't as polished (this is a feature, not a bug) - Chipped paint, beaten u…
This is recruitment marketing. The goal isn't to sell the robots, it to sell the experience of working on the robots so that they have basically every need on earth lusting to work there.