I hate how American (and European) companies will virtue signal with commercials and campaigns (Apple and Nike come to mind) toting their ESG credentials but then will be doing stuff like this. People fall for it and it really pisses me off. Welcome to marketing. It’s also crazy to me that China isn’t facing more severe backlash for the treatment of the Uyghurs. It’s reprehensible and disgusting.
I don't think it's a coincidence. There's a clear lack of effort here, or at least not on par with their other ones.