Archive.org seems to work:
https://web.archive.org/web/20201227010504/https://www.techi...
31–40 of 114 posts
Archive.org seems to work:
https://web.archive.org/web/20201227010504/https://www.techi...
Kind of sad to think about this - Why does marketing dept not actually show these and instead put up a cartoonized version of Apple's chips [1]? That's in every keynote. This is a rhetorical question, the real mystery is why does an average consumer want to see unreal things to convince them its cooler/better? You'd think seeing actual die shots would be more convincing to average consumer, but they love marketing th…
How does one identify which regions of a die-shot is the CPU or GPU? Are the structures on silicon easily recognizable from such pictures? How far can someone with time and money go towards reverse engineering a chip from such pictures?
For very old chips reverse engineering is relatively easy; here's one example: http://www.righto.com/2020/04/inside-am2901-amds-1970s-bit-s... For modern chips you need an electron microscope and there are a lot of metal layers to deal with.
Earlier quoted context omitted.
As a technical consumer I don’t know why I would want to see the actual die shots - it really doesn’t tell me anything at all. The graphics they put on slides or marketing sites aren’t supposed to be technical reference material, usually it’s just about conveying the idea of a SoC or performance improvements, or relative sizes, or whatever.
The inquiry I am making is more general - infantilization of consumers and the idea of dumbing things down for consumers like they're blobs of meat with cash to spare. You don't need to see the cartoonized version of it either. May be its easier as a schematic to explain? Not sure. A list of M1's features would work equally well. I think its just marketing pizzaz.
Or are you looking for more detail, like the width of the decode pipeline or depth of the reorder buffer?
I would think that a majority of software engineers don’t know what those are, fewer still would understand the significance compared other chips.
Kind of sad to think about this - Why does marketing dept not actually show these and instead put up a cartoonized version of Apple's chips [1]? That's in every keynote. This is a rhetorical question, the real mystery is why does an average consumer want to see unreal things to convince them its cooler/better? You'd think seeing actual die shots would be more convincing to average consumer, but they love marketing th…
Kind of sad to think about this - Why does marketing dept not actually show these and instead put up a cartoonized version of Apple's chips [1]? That's in every keynote. This is a rhetorical question, the real mystery is why does an average consumer want to see unreal things to convince them its cooler/better? You'd think seeing actual die shots would be more convincing to average consumer, but they love marketing th…
Kind of sad to think about this - Why does marketing dept not actually show these and instead put up a cartoonized version of Apple's chips [1]? That's in every keynote. This is a rhetorical question, the real mystery is why does an average consumer want to see unreal things to convince them its cooler/better? You'd think seeing actual die shots would be more convincing to average consumer, but they love marketing th…
They do have a shot on https://www.apple.com/mac/m1/ (the first non-logo image) which looks like it matches up (you'll need to rotate one by 180°). So it's not like they're hiding it or actively avoiding it. It apparently just doesn't suit their needs.
Earlier quoted context omitted.
They do have a shot on https://www.apple.com/mac/m1/ (the first non-logo image) which looks like it matches up (you'll need to rotate one by 180°). So it's not like they're hiding it or actively avoiding it. It apparently just doesn't suit their needs.
The degree to which they hype UMA (a term of art within the PC industry for decades ) on that page is amusing --- if Intel did the same sort of marketing for its integrated GPUs, they would almost certainly be laughed at.
Earlier quoted context omitted.
Cache, GPU, Secure Enclave, Neural processors, peripheral controllers. GPU takes the lion’s share.
The Cache, GPU, and NPU are all already labeled in the image. The Secure Enclave is a good one to point out that is in the unlabeled space. Certainly some non-DDR peripherals are in the unlabeled space, but it would be neat to have a more comprehensively labeled diagram. I wouldn't expect most peripherals to take up so many transistors compared to the processor cores.