Ask HN: Why does Pinterest dominate Google text search results?

More and more often when I search (using text queries, not image search, which I know has been polluted by Pinterest for years), I get pages upon pages of Pinterest results, sometimes the same Pinterest page but from the different pinterest country domains like pinterest.fi for Finland and pinterest.se for Sweden. Does anyone know if Google gives Pinterest preferential treatement in SEO rankings?

Edit: A few comments were asking what my queries were to generate search results where Pinterest dominates, so clarifying that a bit. I run a site that has a colour search engine for lipsticks and since Google is one of the dominant ways in which people land on my site (searching for things like "nyx budapest lipstick dupes"), I was studying various makeup related queries to see which sites ranked highest .

Edit2: Edited the title for clarity - I mean text search, not image search

There's no intentional or manual effort at Google to promote pinterest.

Pinterest shows up because they understand how the Google algorithm works and built their website to display all the signals that Google looks for in relevant image content.

They understand user intent and generate URLs that present content in a way that google expects to see.

Examples of how they do this from their engineering team:

https://medium.com/pinterest-engineering/demystifying-seo-wi...

More:

https://medium.com/pinterest-engineering/tagged/seo

I see Pinterest appearing disproportionately in image search.

There’s a great Chrome extension that will remove those from search results.

  google.*##.g:has(a[href*=".pinterest."])

  google.*##a[href*=".pinterest."]:nth-ancestor(1)

Add to uBlock Origin. in the "My Filters" tab. This will completely block pinterest