Earlier quoted context omitted.
I can support what you're saying with the same experience. I did some SEO for a local landscape company. They were already doing well, but asked me about doing ads on FB. I told them I thought it was a scam, but they persisted so I ran a few campaigns for irrigation in the Spring and then fall cleanup starting in August. Same thing happened. They got a ton of impressions and clicks (no surprise) and a about a dozen l…
How were the bids setup? When you underbid you'll get matched with people nobody wants. Also if real users aren't interested in whatever interaction you're soliciting you're bound to only get bots. I've done some FB advertising for news type content (much easier to target properly) and was getting incredible value for the money. Usually it's pretty obvious real fast if you're getting real action or not and you can ad…
Facebook managers trash their own ad targeting in unsealed remarks
111–120 of 134 posts
Re: Facebook managers trash their own ad targeting in unsealed remarks
#112Anecdotally, FB shows me the same ads on repeat: Few are relevant, and the same ones repeat past a threshold I'd assume would indicate I'm not interested. https://www.youtube.com/watch?v=KbKdKcGJ4tM
As someone who runs facebook ads for ecomm, repeated targeting are a core part of making facebook ads profitable. You'll almost never make money by running a simple, one-step ad with a link to your website. What we do is to target a group of people with a simple ad, then people who engage with or leave impressions on that ad will be run into a second ad, and so on and so forth until you finally funnel them into a con…
Re: Facebook managers trash their own ad targeting in unsealed remarks
#113Re: Facebook managers trash their own ad targeting in unsealed remarks
#114Earlier quoted context omitted.
First, nobody is claiming that people were living in caves before ML. I understand you're exaggerating for effect -- but that's the same thing the parent comment is doing when they say something "wasn't possible" 5 years ago. They don't mean that it was literally impossible, they mean that it was sufficiently bad that a typical consumer would be unlikely to use it back then -- whereas now the quality has improved to…
>they mean that it was uncommon for a typical consumer to experience it back then. Siri from Apple was launched in 2011, as some other commenter noted below. Also, "On June 14, 2011, Google announced at its Inside Google Search event that it would start to roll out Voice Search on Google.com during the coming days". If it does not count as 'typical consumer to experience it', well, I do not know what counts then. 9 y…
I'd take a literal clapper that hooked into smartbulbs over it at this point.
Re: Facebook managers trash their own ad targeting in unsealed remarks
#115Except for Wish, the ads I get on Facebook and Instagram tend to be highly relevant to my interests. For all their flaws, it's one thing these platforms got right - for me, anyway. It seems to me that a lot of interesting ads from randommbusinesses ads come up on my feed, although I cannot say how many of those are from the small businesses that FB managers believe are being taken for a ride here.
Re: Facebook managers trash their own ad targeting in unsealed remarks
#116Earlier quoted context omitted.
As someone who has purchased Facebook ads, it's /so very evident/ that this is happening, that it's not particularly hard to compile evidence. Here's a specific example: we ran around $1k in ads last year, targeting senior-level engineers at technology companies, but the ads were getting liked by mostly people who worked minimum-wage jobs. Twitter and LinkedIn targeting were fine with pretty much the same parameters.…
I run $1,000's if not $10,000's a day in FB ads. I can confirm we've all known this for quite a long time. Our general rule is if the product doesn't have broad appeal, you don't run it on FB. My running theory on all ad networks is pretty simple. There are a very small subset of users, 25%-30%, of people who are regular purchasers and these companies know that based on conversion data. They generally just throw your…
Re: Facebook managers trash their own ad targeting in unsealed remarks
#117My theory is - it's probably on purpose. If you spent $100 to reach your audience, your ROI would be pretty good for the $100. What if you spent $200 for the same audience reach? You still get results, albeit it's a bit more expensive now. But still better than other competitors out there because they don't have as much granular data about a user as Facebook does. Not even Google has this level of detail (Who are you…
Re: Facebook managers trash their own ad targeting in unsealed remarks
#118Earlier quoted context omitted.
Out of your list, translating language and solving protein folding are the only 2 that are likely to have any kind of major impact on the world in the somewhat near future, in my opinion. Image recognition may be a distant third, as it could prove very useful as a tool in many domains that have lots of visual data to sift through. Voice recognition is neat, and it is extremely useful in certain niches, but it is gene…
You’re statement about us not learning anything about Go from AI agents is just false. Also we have seen a rapid improvement in the accuracy/speed curve, most notably with NAS. It hasn’t just been increased computational power. AFAIK the use of learned embedding in the biomedical space has improved our understanding of the science/our ability to find high value experiments to run. I think the coherency of GPT-3 and t…
We've learned how to play better Go, but not anything like a new (mathematical) theory of Go, as far as I have read. And I didn't claim it's just about computing speed improvements, I also noted that we have started the right formulas to fit specific NN architectures with specific kinds of problems.
> AFAIK the use of learned embedding in the biomedical space has improved our understanding of the science/our ability to find high value experiments to run.
Awesome, this is one thing I hadn't heard about.
> I think the coherency of GPT-3 and the RL learned tool use work both raise extremely interesting questions about the nature of language and high-level intelligence. Questions that we couldn’t meaningfully ask before that evidence.
They do raise interesting questions in a philosophical sense, but those questions do not seem to have piqued the interest of the AI community. The GPT-3 paper covers some interesting facts about GPT-3's ability to do arithmetic, but only briefly, and that's about it. They explicitly attribute GPT-3's impressive gains over GPT-2 entirely to the hugely increased parameter space, and mention that they believe that increasing the parameter space again by an order of magnitude will increase the realness even more - that's the extent of their analysis about its implications on language that I've seen (perhaps I missed something?).
I haven't even seen a real discussion about how different GPT-3's output is compared to it's training inputs. Given the gigantic corpus that they have used to train it, I would expect to see more scrutiny in this area. For the arithmetic operations, they mention some attempts they made to check that it wasn't reproducing a calculation it had explicitly seen, but they are not confident that they were enough.
More importantly, it is obvious that, even if GPT-{X} will be a complete model of human language, it will (1) have nothing to do with how humans acquired language, either individually or evolutionarily; and (2) that it won't be able to produce meaning that is not captured in its corpus, as it will have no notion of the human world and its reality; it might be able to produce commentary on current events that sounds plausible, but any relation between its commentary and reality will be either entirely captured in the training corpus, in the priming text, or entirely accidental.
> I also think you’re being shortsighted about the possibilities that are opened up as we enable computers to understand and interact with the real world in more way. Increased visual and audio understanding will lead to more passive computing and that has all sorts of fascinating implications.
Of course that's a strong possibility - the future is usually surprising. However, the only applications actually visible on the horizon are bone-chilling: mass surveillance that even Orwell didn't dream of, increasingly being actively used by more and more authoritarian regimes, from China to the US to Europe. It may well soon turn out that the AI fearmongers were right to fear AI, though of course not in the puerile fantasy of the paper-clip optimizer.
> We’re seeing AI reveal fascinating phenomena in language, vision and general purpose learning.
I have seen little to no coverage of such fascinating phenomena, and entirely too much coverage about precision rates, eerily human-like language generation, and a belief that bigger models and more data are the only way forward. Everything I have seen has been AI research not only not asking questions about such phenomena, but instead shutting down any questions, claiming that the million-parameter models that they produce on terrabytes of training ARE the answers [0].
> Are you in the field? You’ve focused on the things that made global headlines, but I feel like there’s so much more.
I am not in the field of AI/ML, no (the closest I got was doing my bachelor's thesis on an RL approach). The things I focused on were the advances highlighted by the post I replied to. I have no doubts that there are many advances in the techniques of AI that would completely fly over my head, and I am certain that there are successful applications of AI on hard problems that I never even heard about. AI is certainly a useful technique in many fields, though often over-hyped as well. Still, judging by what is commonly highlighted as the major achievements of the field, my prediction is still that it's positive impact on the world will continue to be limitted for the next 1-2 decades; its negative impact through enabling mass surveillance may well be far greater.
Re: Facebook managers trash their own ad targeting in unsealed remarks
#119Earlier quoted context omitted.
Honest question, no snark --- which consumer space problems were solved, if I don't play Go and don't have FB account to recognize me on a group photos (both of these two statements are true)?
A couple quick things I can think of: - Voice transcription - Tesla Autopilot - Facial recognition (photo sorting on iphones, better photos) - Better graphical performance on Nvidia cards ( https://developer.nvidia.com/dlss ), also better compression for streaming. - Much better translation - Colorizing and repairing old photos - Visual recognition allowing better search of images I’m sure there are some I left out.…
There have been massive improvements in automated driving, but if you want to talk about solved problems, parking assisst is as far as you can get.
Translation is much better, and is often understandable, but it is far from a solved problem.
Colorizing/repairing old photos also often introduces strange artifacts in places where they are unnecessary. Again, workable technology, not a solved problem.
Voice transcription is also decent, but far from a solved problem. You need only look at YouTube auto-generated captions to see both how far it has come and how many trivial errors it still has.
And regarding "generalizable intelligence" and arithmetic in GPT-3, the paper can't even definitively confirm that the examples that they showed are not part of the corpus (they note that they made some attempts to find them that didn't turn out anything, but they can't go so far as to say they are certain that the particular calculations were not found within the corpus). They also make no attempts to check the model itself to find if any sub-structure may have simply encoded an addition table for 2-digit numbers.
Also, AGI will certainly require at least some attempts to get models to learn about the rules of the real world, the myriad bits of knowledge that we are born with that are not normally captured in any kinds of text you might train your AI on (the idea of objects and object permanence, the intelligent agent model of the world, the mechanical interaction model of the world etc.).
Re: Facebook managers trash their own ad targeting in unsealed remarks
#120Earlier quoted context omitted.
Out of your list, translating language and solving protein folding are the only 2 that are likely to have any kind of major impact on the world in the somewhat near future, in my opinion. Image recognition may be a distant third, as it could prove very useful as a tool in many domains that have lots of visual data to sift through. Voice recognition is neat, and it is extremely useful in certain niches, but it is gene…
Computer vision is used for many driver assistance technologies, which are a big deal for ease of life.