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BMW to shame out-of-warranty UK drivers with smart billboards

thedrive.com

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Re: BMW to shame out-of-warranty UK drivers with smart billboards

#241

Post by xiphias2 »

seattle_spring wrote: post #218
rconti wrote: post #186

Earlier quoted context omitted.

Sorry, but this is both misinformed, and rudimentary "my first car forum" or "import vs domestic in the 1990s" level analysis of vehicle dynamics. To not even attempt to call out a car model or even a brand or generation, and just hand-wave "baseline luxury German cars", and not attempt to specify what type of cornering you're discussing here. The biggest problem a Tesla would have vs a competitive ICE sport sedan wo…

Take a Model 3 on an autocross track or even a windy mountain road. Then take any BMW or Audi priced $10k-$20k lower (and not the boat SUVs) and tell me which one is more fun to drive. Also, a Roadster is definitely not a "mainstream Tesla." I used that word to specifically exclude the Roadster, as it's $250k and a completely different discussion. I agree that using the term "dog" was an exaggeration.

> Take a Model 3 on an autocross track or even a windy mountain road

Why should I spend a lot of money to improve the 1% of use cases I don't care about?

My 2 biggest worries when I'm driving a BMW are hitting somebody who is walking through the red light in the rain and looking at his mobile phone, and going into a pothole. I want the car with the best automatic emergency system and the room to improve, and Tesla is far the best in this category.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#242

Post by petre »

hhh wrote: post #230
ahartmetz wrote: post #222

Earlier quoted context omitted.

If that isn't for the Chinese market, I am completely baffled about their so-called design. What we really don't need is more cars that look like angry predators or "gaming" PC cases.

This is the illuminated one, yeah? They look decent in person, I saw a few of the pre-prod grills at $WORK. I don't think it was worth how much went into making them though. A lot of individual components in that grille, and an absolute astonishing amount of development had to be done by suppliers.

Illuminated? It's clearly for the Chinese market then. I'm talking about the grille on the iX. I wonder what's next, an electric X6 with this grill, the pinnacle of ugliness?

Compare that with the M2 which is a looker and a badass car.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#243

Post by jtbayly »

leokennis wrote: post #52
whalesalad wrote: post #34

BMW is the most user-hostile car brand there is. They’re constantly seeking ways to squeeze revenue from their owners in slimy ways. (They charge an annual fee for access to car play, for instance)

Eugh. I dread the day my 2010 car needs replacement. It's deliciously dumb: I put petrol in it, and in return, it gets me places.

You don’t have to subscribe to the windshield wiper functionality?

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#244

Post by sova »

valuearb wrote: post #239
patrulo wrote: post #78

Earlier quoted context omitted.

M2cs or M5c are still by far the best cars in their class. While I'm not a fan of BMW's new design language (think the 4-series, or the iX), nor their move to subscription-based features, it's still my go-to brand. Other (non-exotic) brands are either downsizing (2.0 engine in the new C63 AMG for gods sake) or going fully electric – and I like my v8 rumble in the morning.

Isn't BMWs V8 rumble recorded and piped through speakers?

There is a clip of the M4 with the system on and later off: https://www.youtube.com/watch?v=gB0apslghXU

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#245

Post by kjaftaedi »

gambiting wrote: post #46
floatingatoll wrote: post #24

Either BMW changed their mind or overstated what they’re doing, because they are on-record contradicting this story: https://www.motoringresearch.com/car-news/bmw-targeted-warra... BMW has told Motoring Research its targeted billboard warranty adverts – which are claimed to use number plate registration technology to tailor public adverts to BMW drivers – do not actually draw upon vehicle warranty status. Rather, onl…

As I just said in another comment - they can figure it out without any private information. Licence plates are public and they are allowed to scan one with a camera, and they provide warranty on all BMW cars, so they know(and have the right to know) if a specific car is covered by them or not. They have all the iformation they need.

Not private, personal.

My name is in the phone book, therefore public.

It is also personally identifiable information and protected by European law.

That said, processing this data is legal, but you are missing an important distinction in your logic as it relates to data protection laws.

Whether courts agree that broadcasting this information is legal.. we shall see.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#246

Post by [deleted] »

leetcrew wrote: post #116
Tade0 wrote: post #90

Earlier quoted context omitted.

2.0 engine in the new C63 AMG for gods sake This sounds bad until you realise that over the past 20 years manufacturers switched from cast iron to full aluminium blocks, which have over twice the thermal conductivity. There's no need for 4.0+ displacements anymore, because they were only there because of the low (tolerable) power density of iron block engines. Sure, turbos etc. sound like a hack and a hack they are,…

> Sure, turbos etc. sound like a hack and a hack they are, but the era of V8 rumble is gone for good. tell that to the new c8 corvette. anyways, the C63 AMG is a $70,000 car. for that price you should be able to get a v8 or at least a v6, even if it makes no sense. lots of cars that are way cheaper still have more than four cylinders.

[deleted]

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#247

Post by symlinkk »

slumdev wrote: post #234
iridium_core wrote: post #36

In my circle (relatively young and educated people in a 2nd world country) Tesla has completely supplanted BMW et al as 'the exclusive car brand'.

This is a weird statement. There's nothing exclusive about the Model 3 or the criminally ugly SUV. Now, if you meant to say that the Model S is exclusive, you'd be right. Buying one of those puts a person in the exclusive club of people who were too stupid to spend the money on an A8 or a 760 instead. Edit: An S class would also be a good option. But Heaven help the person who thinks a Model S is in the same league a…

I think the exclusive thing about the Model 3 is the $40k price tag? Sometimes people let little comments like yours slip on this website and I realize how different of a world some people live in

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#248

Post by DanBC »

gambiting wrote: post #46
floatingatoll wrote: post #24

Either BMW changed their mind or overstated what they’re doing, because they are on-record contradicting this story: https://www.motoringresearch.com/car-news/bmw-targeted-warra... BMW has told Motoring Research its targeted billboard warranty adverts – which are claimed to use number plate registration technology to tailor public adverts to BMW drivers – do not actually draw upon vehicle warranty status. Rather, onl…

As I just said in another comment - they can figure it out without any private information. Licence plates are public and they are allowed to scan one with a camera, and they provide warranty on all BMW cars, so they know(and have the right to know) if a specific car is covered by them or not. They have all the iformation they need.

> Licence plates are public and they are allowed to scan one with a camera,

CCTV cameras that record public areas need to be registered with ICO.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#249

Post by noisem4ker »

throwaway0a5e wrote: post #212
FartyMcFarter wrote: post #150

Earlier quoted context omitted.

> Front wheel drive models, Better for driving on snow, if you're at a place where that matters.

>Better for driving on snow Until you have to go up a hill, or steer and drive in several inches of slush. I guess it's marginally more stupid proof if you floor it at a dumb time but that seems like needless optimization of the worst case while totally tanking the average case. With the weight distribution and electronic controls available in modern vehicles FWD has no meaningful benefit other than cost.

>FWD has no meaningful benefit other than cost

... and lower weight, and no tunnel, and more boot space. If anything, it's RWD which struggles to maintain its significance and show its benefits outside of sports. Modern platforms can make the front wheels turn and spin at the same time without much fuss, with driving characteristics determined by other factors.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#250

Post by gengear »

schmorptron wrote: post #151
chrisseaton wrote: post #133

Earlier quoted context omitted.

> Who wants a subscription for basic functionality in a car? I don't get this fundamental objection. It's just a different way to pay. Either you pay up-front or you pay a subscription. Work out the total cost of ownership (you'll need to estimate how long you likely keep the car either way.) Now take that final figure and either it's worth it to you or it isn't. How that final figure gets paid doesn't seem like a bi…

For subscriptions they can just change the price at a whim, stop offering your the service whenever they want or change it in a way that you don't want to. When you own / own the license to the software / feature, they can't just pull a fast one as easily.

Can confirm. Used to work for FCA in uconnect V2X. There is was no need to process diagnostic features in cloud as the TBM unit has enough capability to process it in the car and display. But the business decided to move processing to cloud and charge premium for monthly subscriptions.
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