Live data from Hacker News

BMW to shame out-of-warranty UK drivers with smart billboards

thedrive.com

101–110 of 351 posts

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#101

In my circle (relatively young and educated people in a 2nd world country) Tesla has completely supplanted BMW et al as 'the exclusive car brand'.

Where I live, Tesla has supplanted Porsche as the "compensating for something" car brand.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#104
post #57

I used to really like BMWs but they have lost their way in my opinion. Front wheel drive models, charging a subscription for Apple CarPlay, that 4-series grill, increasingly horrific customer service at dealers and foregoing their position as the market leader in handling and dynamics really rub me up the wrong way.

How are they foregoing their position as the market leader in handling and dynamics? They’re still miles ahead of Audis where it feels as if the transmission and the engine are fighting vs each other especially in 50 engines, and Mercedes where it feels you’re driving a barge rather than a car.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#105
post #38

Last time I brought a used car ( from a dealership) , and was immediately inundated with dozens of extended warranty sales calls. I can't imagine this will be anything positive. Give it a decade and other advertisers will open the gate. File for divorce and dating ads will spam you at an intersection.

I really wish personalized ads were criminalized. Lets go back to contextual (by location of ad) and general ads. The stalker big brother ad industry needs to be stopped.

My children (one is in High School and the other in College) don't get bothered by advertisements as much as me (are they desensitized?). I would rather pay for most of these "free" services if there was an option to simply opt out of having my data harvested.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#106
post #4

I have a BMW and buying a Tesla Model 3 in a few months. I think it's just BMW for the 21st century.

> I think it's just BMW for the 21st century

For people that look at cars as status symbols, sure. Also maybe for people that think straightline performance is all that matters.

All mainstream Tesla's are dogs around turns compared to even baseline luxury German cars.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#107

BMW is the most user-hostile car brand there is. They’re constantly seeking ways to squeeze revenue from their owners in slimy ways. (They charge an annual fee for access to car play, for instance)

Eugh. I dread the day my 2010 car needs replacement. It's deliciously dumb: I put petrol in it, and in return, it gets me places.

exactly why I keep feeding my 4Runner whatever parts it wants. it's too dumb to be turned against me, snitch on my speeding habits, or demand to get oil changes on its own terms like a Dodge Sprinter for ex.

Feed me gas, air, electricity, and 0.05 parts and labor, and off u go.

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#109
post #6

Would this not be misuse of PII? You own a particular vehicle registration mark as much as you own a particular phone number, and both can reasonably be used to identify an individual (motor database verus telephone database).

Your license plate is public. It’s literally on your car for all to see.

My warranty status is not public.
Post reply on HN