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BMW to shame out-of-warranty UK drivers with smart billboards

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Re: BMW to shame out-of-warranty UK drivers with smart billboards

#9
post #6

Would this not be misuse of PII? You own a particular vehicle registration mark as much as you own a particular phone number, and both can reasonably be used to identify an individual (motor database verus telephone database).

UK is no longer under the GDPR right?

Re: BMW to shame out-of-warranty UK drivers with smart billboards

#10
post #6

Would this not be misuse of PII? You own a particular vehicle registration mark as much as you own a particular phone number, and both can reasonably be used to identify an individual (motor database verus telephone database).

Your license plate is public. It’s literally on your car for all to see.
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