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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

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Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#542

Earlier quoted context omitted.

Complexity of a phone has no relevance on your ability to deliver a car, just like it has no relevance on your ability to deliver a hydroelectric dam.

This isn't reddit, don't just make assertions. Give it an honest try.

Serious double-standard going on here. If you make assertions without evidence, i can refute them without evidence.

In particular, you assert that:

1 - phone is more complex than a car

2 - if phones is more complex than a car, then the organisation that produced it can produce a car.

You have provided nothing to back them up. I am in particular disagreeing with the second one.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#543

Earlier quoted context omitted.

And? I can pirate movies and TV shows, too. I'm not sure how this changes my point.

Point is that cable was stuck to a single household. Streaming is cheaper than cable because we can use it across a few households. Amortize costs down 2x-3x, on top of the fact that added up all these subscriptions still cost 20-30% less than cable. This is just an extra bonus on the easy to cancel aspect, and the no ads aspect. I think longer term you’ll see the Kickstarter/Patreon model for streaming be the final…

> Streaming is cheaper than cable because we can use it across a few households. Amortize costs down 2x-3x, on top of the fact that added up all these subscriptions still cost 20-30% less than cable.

You're literally saying "streaming is cheaper if I cheat/pirate/break the TOS".

Cable/satellite are even cheaper if you buy a pirate smartcard too, so we're not really making a fair comparison, are we?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#544

Earlier quoted context omitted.

> Pack has to go through an order of magnitude more charge cycles than a phone I don't think this is true. Most electric cars are re-charged once a day, which is about the same as a phone. > Must operate in a much wider variety of conditions than a phone Also, not really true if you look at the range of temperature and conditions an iPhone is rated for. (Including water resistance. Mine went through a washing machine…

> iPhones definitely have lights. I am sorry, are you trolling? Are you seriously comparing smash test on a phone with regulatory crash test on a car? Have you thought about this at all? Do iPhones have crumple zones designed in? Do they asses performance of the chassis after 30 years of corrosion? Do they operate in 50 degree Dubai or -30 Siberia? Do they travel at 100 m/h? How many Gs does an SSD (~100) survive as…

I could just as easily ask you whether cars have to engineer at the scale of 5 nanometers. Or whether cars have to support thousands of third party engineers adding arbitrary add-on components. Or whether automakers worry about hardening their security against nation state actors.

I'm sorry, but do you honestly believe that automobiles are more complex from an engineering standpoint than microelectronics? How could you possibly explain why the microchip was invented 100 years after the automobile?

Every domain has its own engineering challenges. Apples has consistently shown execution excellence across a wide range of disparate areas though. And more importantly an ability to quickly and effectively spin up expertise in new areas. From silicon to machine learning to acoustics to compilers to optics. Read this HBS case study[1] to be amazed at its ability to leverage cross-functional expertise across disparate domains. No large org in the world operates like it. There's a reason AAPL has a 50 times the market cap as GM. There's zero doubt in my mind that if Apple pursues autos, within a decade they'll acquire 5%+ global marketshare.

[1]https://hbr.org/2020/11/how-apple-is-organized-for-innovatio...

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#545
post #455

Earlier quoted context omitted.

I don't think CarPlay is ahead what anyone else is doing, Android Auto works in reality much better than CarPlay, at least with my car. The UX of CarPlay makes much less sense, has less functionality and less safety features than Android Auto. And somehow CarPlay is also inverting the rolling control my car has, just like they do with the scrolling on touch pads.

Would a full-cabin CarPlay beat other luxury EV interfaces? I think that's the question. Auto manufacturers produce sub-par software interfaces. Is there a luxury EV that runs purely on android or produces a software interface as good as Apple's?

Not to be pedantic but Volvo already makes atleast one model of an EV (XC40) that runs purely on Android. The android system also allows you to run CarPlay if you connect your iPhone.

https://www.theverge.com/2019/10/9/20906777/volvo-xc40-suv-e...

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#546
LOL.. I’m going to throw this out there..

Apple can’t even make a simple stupid phone that doesn’t break.

They can’t even make a simple stupid cable that’s functional, and can last 10,000s of usage, and is not just for show.

And plus, they’ll sell you the car, and make you buy the cable, and claim they’re doing it for environmental reasons.

They’re going to have a reality check when it comes to cars.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#547

Earlier quoted context omitted.

After multiple generations of failure in "premium" laptops (of which I owned more than one), with barely any acknowledgement of any issue whatsoever.

The point is that you said the issue was unresolved when that’s clearly not the case.

I was well aware of scissor keyboards. I owned a 16" MBP.

Given that Apple is still selling, or has only just stopped selling models with the latest butterfly keyboard - the issue may have solution, but hasn't gone away. Millions of laptops have faulty keyboards which, when they break, will be replaced with another faulty keyboard. That's an unresolved issue.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#549

Earlier quoted context omitted.

> iPhones definitely have lights. I am sorry, are you trolling? Are you seriously comparing smash test on a phone with regulatory crash test on a car? Have you thought about this at all? Do iPhones have crumple zones designed in? Do they asses performance of the chassis after 30 years of corrosion? Do they operate in 50 degree Dubai or -30 Siberia? Do they travel at 100 m/h? How many Gs does an SSD (~100) survive as…

Especially hilarious given I left the "lights" bullet (with zero explanation as the last item) as fool's bait. It was gloriously taken.

Joke's on them, I was only acting dumb!

Seriously, you putting a bullet point with no explanation, and got an equally terse rebuttal. You didn't "win" that.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#550
post #392
post #181

Earlier quoted context omitted.

As a company that is running mostly on brand status, Tesla is probably the easiest competitor for Apple to beat in this space. The real competition are the companies that have been building cars for decades.

> As a company that is running mostly on brand status They shipped like half a million cars this year! They own like 70-80% of every EV market they compete in. This is the kind of criticism you'd read about Tesla in 2014. The companies that "have been building cars for decades" are getting stomped by Tesla in this space, 12x more Model 3's were sold than LEAF's in the US last year. At some point the established wisdo…

Toyota shipped more than 500k Camrys by middle of Feb this year. 500k is a joke to the real auto manufacturers.
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