Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

Post by the_arun » Tue, Dec 22, 2020, 3:48 AM UTC

m-ee wrote: post #382

foxtr0t wrote: post #251

Earlier quoted context omitted.

Despite becoming more similar in recent years, the cell phone supply chain is still very different than the automotive supply chain. The number of parts/unit differs by an order of magnitude and so does the size and weight, not to mention manufacturing techniques and materials. These are capabilities, not so much skills, and they aren't as transferable as you may think. For instance, logistically things are very diff…

I've worked with ex Apple supply chain people, and they were very used to operating at massive scale and the leverage that came with it. This led to some some unhappy suppliers some of which walked because they felt we were being too demanding. I don't want to overgeneralize, some of the issue was likely the culture of this particular team, but I could definitely see growing pains as they move into a new vertical wit…

Post by cglong » Tue, Dec 22, 2020, 3:52 AM UTC

_ph_ wrote: post #427

whywhywhywhy wrote: post #397

Earlier quoted context omitted.

>One can say many things about Tim Cook, but not that he doesn't understand "business". He understands business perfectly, but does he understand product?

I don't know, but so far under his lead, Apple managed very well selling the new products they bring to the market.

Post by adrr » Tue, Dec 22, 2020, 3:54 AM UTC

yazaddaruvala wrote: post #508

adrr wrote: post #351

Earlier quoted context omitted.

Apple isn’t a software company. They are a hardware company that focuses on software to showcase their hardware. They are the opposite of Microsoft which is a software company that makes hardware to showcase their software. I can’t even run the later safari on a non apple product.

Apple isn’t a software company and it isn’t a hardware company. Apple is a merchant of “good will”[1]. It does this by creating then selling long term trust. In the words of Steve Jobs and Tim Cook, “we build products because we love them” and “we build products we would recommend to our friends and family”. Today Apple has the luxury to be exclusive. When they didn’t, they released iTunes and Safari on Windows. Toda…

Post by [deleted] » Tue, Dec 22, 2020, 3:58 AM UTC

vel0city wrote: post #408

agumonkey wrote: post #380

Earlier quoted context omitted.

Are you sure an EV is still that much more complex in terms of part count from a phone ? An ICE I would agree.

How many windows are on an iPhone? Window motors? Window motor switches? Door panels to hold the window motor switches? Mechanical guides for the windows? The little weather striping to keep rain out from inside the doors? How many doors are there on an iPhone? Door latches? Door locks? Door handles? Door close sensors? Weather stripping to keep the rain out from inside the cabin? The little sticker inside the door l…

Post by [deleted] » Tue, Dec 22, 2020, 4:02 AM UTC

ianai wrote: post #126

underseacables wrote: post #105

Earlier quoted context omitted.

Backed by Goldman Sachs, a company that destabilizes whole economies for profit. Apple isn’t exactly hiding which side of the income spectrum they prefer.

Right. They surely could have gone with a better institution if they were honestly making the best product for their customers.