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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

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Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#301

Post by iamgopal »

foxtr0t wrote: post #251
finnh wrote: post #43

Earlier quoted context omitted.

> Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Also: insane supply-chain management chops, a skill that is more and more transferable - especially for electric cars.

Despite becoming more similar in recent years, the cell phone supply chain is still very different than the automotive supply chain. The number of parts/unit differs by an order of magnitude and so does the size and weight, not to mention manufacturing techniques and materials. These are capabilities, not so much skills, and they aren't as transferable as you may think. For instance, logistically things are very diff…

If Apple can get most of their parts made by direct competitor, same can be true for car components supply chains. Most if not all, top components suppliers, can become part of apple supply chain. Apple just need to become designer company. There is plenty of tech outside Tesla, and when investment become distributed much larger capital can be employed.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#302

Post by rtx »

zaroth wrote: post #247
jrib wrote: post #121

Earlier quoted context omitted.

> they've really thought through the UX of a semi-self driving car Minor side note. I'm sure a lot of the experience is well-designed but I can't help but grimace every time I see that huge touch tablet instead of physical buttons on the dashboard.

That’s Ok. A lot of people thought keyboards on phones were an absolute requirement too. Like with phones, having touch screen control everything provides extraordinary flexibility in rolling out new software features and ultimately improving UX. Remember this design is supposed to lead the way into an FSD future achieved through purely software updates. Whether they succeed in automating the majority of miles driven…

I have never felt safe using any touch screen while driving.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#303

Post by daniellarusso »

function_seven wrote: post #164
sneak wrote: post #115

Earlier quoted context omitted.

> Everything else is better done as knobs and buttons. Apple is quite good at knobs and buttons, and what may eventually become interior finishes.

When they decide to implement a hardware control, it's usually done well. But their records is hit-and-miss in my opinion. Good: iPod click wheel, iPhone side buttons/switches, old chiclet keyboards, trackpad. Bad: Butterfly keyboards, AppleTV remote is awful (swipes and edge-clicks for all sorts of things), their mice have always been a pain to use (wanna right click? Better lift your left finger completely away fro…

I look forward to steering and shifting gears with a multipoint touchscreen, don’t you?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#304

Post by [deleted] »

light_hue_1 wrote: post #183
ianai wrote: post #138

Earlier quoted context omitted.

And I view the voice command thing as a thing to be avoided in most or all cases. I simply don’t want to talk to electronics. The privacy implications alone scare me away. No thanks.

> I simply don’t want to talk to electronics. The privacy implications alone scare me away. No thanks. I think you should consider the tradeoffs here. Practical safety on the road today, where I don't die because I'm fiddling with buttons, trumps theoretical unmeasurable fearmongering about vague privacy concerns. The reality is that if Tesla were to record every command I ever give the car and post them online again…

[deleted]

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#305

Post by tdesilva »

iandanforth wrote: post #42
modeless wrote: post #6

The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.

Having recently sold my Tesla Model 3 I can say there is a lot to be desired with that car. The biggest lesson from Tesla is that cars are not cellphones. Having one display off to the side, without buttons, that does everything is an awful experience in a car. I hope that Apple learns that lesson. I think if they had gone first they might have made that mistake too, but now that it's been tried they can find interes…

The fact that everything is on the center display is the biggest reason keeping me from seriously considering buying a Tesla. Distractions don't belong in a car.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#306

Post by hobby-coder-guy »

xyst wrote: post #220
simonebrunozzi wrote: post #30

Self-driving car electric car. Being successful at building another electric car would be certainly interesting. Being successful at building a self-driving car would be one of the biggest achievement of the century.

A self driving flying consumer vehicle that is fueled by any organic material (100% clean) would be the "biggest achievement of the century". Road/highway infrastructure would be a thing of the past. Billions (if not trillions) of dollars saved in new road construction and maintenance. Can divert federal/state/local funds to education, public health, and social programs. Then highways can be replaced by housing infra…

Impossible

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#307

Post by Bud »

treis wrote: post #187
onethought wrote: post #149

Earlier quoted context omitted.

> Hard to see them doing better than car companies that have been building cars for decades. I'm sure Nokia had the same confidence in 2005.

Sure, but Apple had a revolutionary new product. They weren't that great at the nuts and bolts of making a phone, but it didn't matter because the concept of the iPhone was so much better than any phone out there. What is Apple going to bring to the car to match that?

You've completely missed it. Apple was manifestly incredibly great at the "nuts and bolts of making a phone". That's the entire lesson of the last 13 years and the most successful single product in world history.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#310

Post by baybal2 »

tobr wrote: post #172
onethought wrote: post #149

Earlier quoted context omitted.

> Hard to see them doing better than car companies that have been building cars for decades. I'm sure Nokia had the same confidence in 2005.

Past performance is not indicative of future results etc, but you’re right, this is basically exactly what Palm CEO Ed Colligan said about the rumored iPhone a few months before it was revealed[1]: > “We’ve learned and struggled for a few years here figuring out how to make a decent phone,” he said. “PC guys are not going to just figure this out. They’re not going to just walk in.” 1: https://daringfireball.net/2006/…

And they didn't. Iphone 1 was far from a commercial success. 3GS was the first one that approached the cult status.

It tool them 4 generations to get there, and a lot of money.

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