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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

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Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#151

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

Will I get a 30% cut if I sell one on my sale yard?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#152

Price: $250k Battery life: changes depending on if we have a new model Color: Rose gold or black

Stops working after four years due to planned obsoletes but due to the billion dollar legal team it can never be proven in court.

And we all pretend that tesla and the rest of the car industry isn't planning this right now.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#153
post #6

The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.

> I'm really curious what Apple's differentiators will be. Really? Why are you not curious what the differentiator of all the car companies out there is? Why don't we just have one car company? (Hint: There is so much demand, so many different tastes, budgets and features and regulation, that a single company will never serve all of them. Tesla is a niche product and I for one would never buy one) The iPhone was spec…

Perhaps Tesla is the Blackberry of the car industry, waiting for Apple to show people what they've actually been waiting for in personal transportation. :P

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#154
post #6

The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.

Having recently sold my Tesla Model 3 I can say there is a lot to be desired with that car. The biggest lesson from Tesla is that cars are not cellphones. Having one display off to the side, without buttons, that does everything is an awful experience in a car. I hope that Apple learns that lesson. I think if they had gone first they might have made that mistake too, but now that it's been tried they can find interes…

I was under the impression that Lyft wasn't building self-driving in house and was instead partnering with Waymo. It looks like they do have in house self driving: https://self-driving.lyft.com/level5/

But they also have an extensive partnership with Waymo: https://self-driving.lyft.com/riders/

I also know that both Alphabet and GM have large stakes in Lyft. I bought stock in Lyft with the expectation that they will one day be acquired by one of their partners.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#155
post #6

The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.

>I'm really curious what Apple's differentiators will be. There's room for more than one car company like this. If Apple brings high quality, tight fit and finish, elegant design, software focus, vertical integration (including their new M1 processor tech), logistics support (charging station network, maintenance, etc), and "next-level batteries" to the mix, then I'm sure they'll find space in the market. If Apple ca…

An EV that just works that appeals to the luxury buyer.

Tesla is still far from that. I've yet to meet a tesla owner who's car just "Works" without any issues or fiddling.

GM's & Nissan's EVs fit that bucket. But they are designed as "buget" cars and dont evoke a desire from buyers to be excited about them on a day-to-day basis.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#156
post #23

Earlier quoted context omitted.

Tolerances and build quality weren't the problem with the butterfly keyboard. It was just a fundamentally flawed design that was not durable enough for real world use.

I can't imagine that it didn't stand up to very extensive lab testing, before getting approved for mass production across Apple's laptops. It would be very interesting to hear some inside accounts about what went wrong there. I wouldn't at all be surprised to learn that the mass-produced parts didn't quite measure up to the prototypes, whether because of less consistent materials, part manufacturing defects, slightly…

I think their lab testing did not include dusty home, outdoor and food crumb simulations that the real world has, probably fairly clean factories with high amounts of ventilation sucking out all the dust with robot fingers doing fatigue tests.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#157

Earlier quoted context omitted.

> Having one display off to the side, without buttons, that does everything is an awful experience in a car I have to strongly disagree with this. The touchscreen is great for the vast majority of things it replaces. The only physical controls I ever miss are for temperature (which is a very minor complaint) and windshield wipers (though I would also accept auto wipers that actually work). I do think the UI smoothnes…

Somewhat ironically, the physical controls for the turns signals are by far the worst part of the whole Tesla UI. I've had my Model 3 for over two years now, and I still cannot reliably cancel a turn signal, or "soft push" the signal so it only blinks 3 times. It's infuriating to inadvertently signal left, then right, then left again, as you frantically try to just cancel the turn signal. I'm broadcasting confusion a…

I give the "worst" award to the wiper controls, but I do dislike the mushy feel of the control stalks and the way turn signal cancellation works. Last time I drove a BMW I recall it working similarly though, so maybe it's just the style now?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#158
post #67

Earlier quoted context omitted.

Apple is no better than Qt in this space - and it will only make electronics - assembly will still be on Ford/GM - Tesla's revolution is a more automated assembly.

Don't know why you're being downvoted. Musk has consistently said their main goal is to become the most advanced manufacturer in the world. Building the machine that builds the machine is what they're aiming for.

Probably because Tesla hasn't had much success in terms of advancement of automated assembly. They went down the same rabbit hole that a few other automakers already explored and discovered what others already did—that high levels of factory automation simply doesn't work. (Yet.)

At best, Tesla factories are currently comparable to the state of the art in terms of car factory automation.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#159

Earlier quoted context omitted.

> I'm really curious what Apple's differentiators will be. Really? Why are you not curious what the differentiator of all the car companies out there is? Why don't we just have one car company? (Hint: There is so much demand, so many different tastes, budgets and features and regulation, that a single company will never serve all of them. Tesla is a niche product and I for one would never buy one) The iPhone was spec…

I'm not curious about other car companies because their products are on the market already and their differentiators are well known by everyone... > they have literally ZERO differentiator compared to established car companies. They are going to tank so hard stock wise Their stock is insanely overvalued, no argument there. But they have one of the largest installed and fastest growing DC charging networks, software t…

TBH they're pretty much the only car manufacturer that doesn't look like generic car interior with generic car exterior shape too.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#160

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

I don’t think the Tesla love is going to continueZ

Elon is rapidly turning into a toxic personality for (a bit more than) half the country.

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