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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

131–140 of 699 posts

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#131
post #102
post #17

"It remains unclear who would assemble an Apple-branded car, but sources have said they expect the company to rely on a manufacturing partner to build vehicles." Does Apple have enough money (cash, line of credit capability) to simply buy an automaker? I can see where it would make the most sense to partner but having an option to buy at a later point could bring advantages to Apple.

Even big car companies like Mercedes outsource the manufacture of some models for third parties. For example Mercedes-Benz GLC is assembled by four different companies: Daimler AG itself, HICOM, TAAP, and Valmet Automotive. Just like they don't own companies that assemble iPhones, they don't need to own car assembly. They can dictate and control the quality without owning factories. Most parts are outsourced anyway.

I'm surprised so many people here on HN are not up to speed with Tesla enough to know that Apple could never compete with them if they don't do their own manufacturing.

Tesla is the most vertically integrated car manufacturer right now, and that's a huge competitive advantage. They plan to manufacturer their batteries directly into the vehicle frames. This saves a ton of weight and would be nearly impossible for a competing manufacturer who outsources everything. That is just one example.

if Apple is serious about a car, they need to be vertically integrated to seriously compete with Tesla

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#132

Earlier quoted context omitted.

> I'm really curious what Apple's differentiators will be. Really? Why are you not curious what the differentiator of all the car companies out there is? Why don't we just have one car company? (Hint: There is so much demand, so many different tastes, budgets and features and regulation, that a single company will never serve all of them. Tesla is a niche product and I for one would never buy one) The iPhone was spec…

I'm not curious about other car companies because their products are on the market already and their differentiators are well known by everyone... > they have literally ZERO differentiator compared to established car companies. They are going to tank so hard stock wise Their stock is insanely overvalued, no argument there. But they have one of the largest installed and fastest growing DC charging networks, software t…

Also, incredibly well-integrated battery packs, a reliable source of batteries (at the volume they need), and various other ventures to amortize their EV-related costs over (e.g. Tesla Energy).

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#133

The project started sometime around 2016, so going by Apple’s track record 2024 seems like a possibility. Tesla needs a competition and is slowly turning into a monopoly.

Apple is the monopoly here. They can leverage their immense wealth to butt into any industry they choose.

The reality distortion Apple has pulled on its most euphoric apologists is insane.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#134

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

> Apple Card was perhaps a dipping of the toes moment.

Apple has had multiple credit cards in the past.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#135

Earlier quoted context omitted.

> but I feel that Apple management, and its shareholders, have no idea what it means to build a car I feel like people pretend that building a car is way harder than it actually is in 2020. All the components to build a car are readily available. A person can buy the parts on their own and put them together in their garage. It isn't like they have to go get a pick axe and start mining ore to create everything from sc…

I work for a tier 1 EV supplier, I've spent 2 months in Hyundai's Namyang R&D center, several weeks at Aston Martin's facilities, and some others, you undersold it by A LOT. Ford, GM and other veterans on the industry have long lost their original spirit, just like any other company, but what they have is established processes and supply chain management, and that takes decades to do right. You can ship a 1st gen iPh…

And you need to supply parts for vehicles for almost a decade after the vehicle is no longer sold. At least in Europe.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#136

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

"In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditized (though they work hard to stay slightly ahead). But people love Tesla and it's the first choice EV because they've really thought through the UX of a semi-self driving car EV thoroughly".

No need to theorize at this point. Plenty have pointed out how overinflated Teslas value is at this point. It's pretty much cult of personality that is propping them up at this point. Tesla is actually very similar to Apple in that they "pioneered" a new market and that has created an identity of leadership in that market. I'm not sure Tesla is going to be able to keep up as the competition continues to grow rapidly.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#137
post #94

How would one go from making no cars at all, not even parts, to making them?

Tesla started with a Lotus design and went from there. Lotus produced "gliders" for them for many years. I think apple could do the same.

They could, but they won't be very competitive.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#138

Earlier quoted context omitted.

Having recently sold my Tesla Model 3 I can say there is a lot to be desired with that car. The biggest lesson from Tesla is that cars are not cellphones. Having one display off to the side, without buttons, that does everything is an awful experience in a car. I hope that Apple learns that lesson. I think if they had gone first they might have made that mistake too, but now that it's been tried they can find interes…

> The biggest lesson from Tesla is that cars are not cellphones. Having one display off to the side, without buttons, that does everything is an awful experience in a car. This is both the most functional and most beautiful design choice I've ever experienced. My favorite part of my Model 3. You quickly come to realize that voice control does everything and that you should never have to reach for a button or fiddle w…

And I view the voice command thing as a thing to be avoided in most or all cases. I simply don’t want to talk to electronics. The privacy implications alone scare me away. No thanks.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#139
post #106
post #43

Earlier quoted context omitted.

> Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Also: insane supply-chain management chops, a skill that is more and more transferable - especially for electric cars.

I'm not sure I see that. Clearly they are good at making computer like things, but it's not like they're God's gift to supply chain management. There's been quite a few mistakes over the years. Hard to see them doing better than car companies that have been building cars for decades. I'm also not sure what Apple's edge here is. At this point all I really want out of an entertainment center is a screen for my phone to…

> I'm also not sure what Apple's edge here is. At this point all I really want out of an entertainment center is a screen for my phone to plug into.

Apple has been doing CarPlay for years. If they do at least as well with the rest of the interior they’ll have an edge over most luxury cars today.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#140
post #124

Earlier quoted context omitted.

Yes, but GM also comes with $128 billion in debt.

They don't need to buy GM, though. They could buy someone smaller, such as Mazda or Subaru.

Or Ferrari.

https://www.cnbc.com/2020/05/04/ferrari-is-now-worth-more-th...

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