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Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

reuters.com

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Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#71

Post by suby »

modeless wrote: post #6

The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.

I know I am not alone in this, but I absolutely cannot stand touch screens in cars, and would like for this trend to reverse. It is hard to navigate without physically looking at the screen, which is a huge safety hazard while driving.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#72

Post by Keyframe »

_Microft wrote: post #50
mikece wrote: post #17

"It remains unclear who would assemble an Apple-branded car, but sources have said they expect the company to rely on a manufacturing partner to build vehicles." Does Apple have enough money (cash, line of credit capability) to simply buy an automaker? I can see where it would make the most sense to partner but having an option to buy at a later point could bring advantages to Apple.

They do not have to buy an automaker. There is for example "Magna" a canadian-austrian automotive supplier [0][1] which also produces complete cars for their customers (contract manufacturing) [2]. Magna has started producing electric vehicles recently, for example the Jaguar i-Pace. [0] https://en.wikipedia.org/wiki/Magna_International [1] https://en.wikipedia.org/wiki/Magna_Steyr [2] https://en.wikipedia.org/wiki/M…

In what volume?

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#73

Post by swarnie_ »

madamelic wrote: post #41

Price: $250k Battery life: changes depending on if we have a new model Color: Rose gold or black

Stops working after four years due to planned obsoletes but due to the billion dollar legal team it can never be proven in court.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#76

Post by krrrh »

iandanforth wrote: post #42
modeless wrote: post #6

The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.

Having recently sold my Tesla Model 3 I can say there is a lot to be desired with that car. The biggest lesson from Tesla is that cars are not cellphones. Having one display off to the side, without buttons, that does everything is an awful experience in a car. I hope that Apple learns that lesson. I think if they had gone first they might have made that mistake too, but now that it's been tried they can find interes…

> I think if they had gone first they might have made that mistake too, but now that it's been tried they can find interesting ways to innovate that don't break the experience.

I’m just hoping that they don’t relegate a lot of stuff like climate control to a Siri-only interface.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#77

Post by marta_morena_9 »

modeless wrote: post #6

The Tesla Model 3 already embodies the minimalism, software focus, and vertical integration that have driven Apple's success in the phone market. Right down to the custom SoC and capacitive touchscreen in lieu of buttons. I'm really curious what Apple's differentiators will be. Also, 2024 still seems aggressive to deploy self-driving for real.

> I'm really curious what Apple's differentiators will be.

Really? Why are you not curious what the differentiator of all the car companies out there is? Why don't we just have one car company?

(Hint: There is so much demand, so many different tastes, budgets and features and regulation, that a single company will never serve all of them. Tesla is a niche product and I for one would never buy one)

The iPhone was special in the regard that there simply was NO competition. We are not talking EV vs combustion (which was Tesla's main step, and even still, everyone knew EVs would work and how they work, but nobody was ready to fully commit to them yet). We are talking horses vs. cars. Apple managed to establish themselves in a market that most companies didn't even think exist...

So no comparison here. All Tesla has done is make EVs more approachable and "cool" for the masses. However they have literally ZERO differentiator compared to established car companies. They are going to tank so hard stock wise in the next 10 years that investors will wonder what hit them.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#78

Post by kube-system »

friedman23 wrote: post #45
asadlionpk wrote: post #22

Earlier quoted context omitted.

But those would be terrible car companies to buy imo.

why? they have the experience manufacturing huge numbers of vehicles and apple has the experience manufacturing products with good experience and build quality. Get gm to build the drivetrain and the body to apple spec, apple builds the interior themselves.

They do have all the the ingredients, but they have a ton of financial baggage. Apple won't buy an automaker to manufacture cars, they'll contract it out for sure, the same way they do with the rest of their hardware.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#79

Post by randomsearch »

madamelic wrote: post #57
gxs wrote: post #31

I remember a story about how when competitors opened the first iPhone, they were surprised to see how the entire phone was more or less a battery with a screen attached to it. I do wonder if Apple building a car would generate some sort of similar epiphany, related to batteries or not.

Electric vehicles are _incredibly_ simple to begin with so a decent chance. But I also think that the electric car space is already very simple. Apple would be going head-to-head with Tesla which has already stripped away almost everything into a large dash-mounted monitor.

Unsure if he can consult for them anymore, but if Ive designed a car I think it’d actually have more physical controls than a Tesla.

Re: Apple targets car production by 2024, eyes ‘next level’ battery tech: sources

#80

Post by lock-free »

abhinavsharma wrote: post #21

This is starting to make increasingly more sense even though Apple making a car seemed laughable a few years ago. Apple is fundamentally now a company that can move immense amounts of capital into new industries with the underlying ethos of user experience. Apple Card was perhaps a dipping of the toes moment. In theory, Tesla shouldn't be worth what it is because the tech behind it is increasingly getting commoditize…

I have an Apple Card, I'm unsure of what immense capital they're pouring into it with an underlying ethos of user experience.
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