Earlier quoted context omitted.
Yes variants occur all the time but they don't tend to become dominant. This variant went from 30% of all infections in November to 60% three weeks later. In order for a given variant to supplant all the others and become dominant it must have some characteristics that make it more transmissible. That is why they are particularly worried about this variant.
Could it still be that this variant is as infectious as others, but just happens to be the dominant one in the regions where the virus circulates the most, for reasons that have nothing to do with the genetics of the virus? London and the South East are some of the densest populated areas in the UK, and one could expect exponential growth of infections there while other less populated areas could manage to keep their…
It could be random chance or a selective advantage, but then it comes down to just a modeling exercise. How likely is it that this could happen by chance? And it appears quite unlikely: instead the best way to explain the data is a significantly increased transmission.