The 11" Macbook Air solved the laptop form factor. Thin, light, very portable, USB ports on each side , headphone jack and an external monitor port (in this case, thunderbolt). Could there be some refinements to my 2015 MBA ? Certainly - the two type-A USB ports could remain type A but be upgraded to USB3 ... you could add a USB-C port on each side in place of the magsafe and lightning ports and gain the ability to c…
That word is: lack of market research. I recently finished up shopping for a Windows laptop. It took awhile, as I balanced price with features. You'd be shock how many otherwise decently config'ed offerings lacked a key and basic feature (e.g., backlit KB), or was deficient in some key way (e.g., mid-priced models with only 8 GB RAM soldered, no ability to upgrade). I agree. Some might not need backlit or more than 8…
I think they actually do a lot of market research. They know that people like you and I might buy a good product that meets our needs and keep it for 5 years or more. But the bulk of their profits are coming from people who have to buy the newest whizbang model - and it has to look different - or else how will everyone know that you have the newest whizbang model?