An aspect here is that a lot more people are primarily on social media services like YouTube and twitch. The people they follow cannot play popular music because of DMCA take downs. The result is that a natural avenue for discovery music is cut off. Consumers will not associate the experience of the thing they're enjoying with the music as has traditionally been the case with TV, movies, and bars. The setting has a l…
All popular YouTubers and streamers are businesses which is a part that is often forgotten. They are all acting like they are friends with their viewers but in reality they are businesses just like a car wash, restaurant, plumber, etc.