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Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

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Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#161

Post by bryan_w »

ratww wrote: post #68
zpeti wrote: post #55

Earlier quoted context omitted.

I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…

They can just use information that their users choose to share voluntary with them, such as language, location history from posts, interests, group membership, places where they checked in. There's no need to spy on users outside Facebook's app to get relevant data.

It's not about getting profile information from users but rather getting attribution for things like tracking ad clicks to product buys.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#162

Post by oblio »

bryan_w wrote: post #160
oblio wrote: post #109

Earlier quoted context omitted.

The real argument here, that someone else made, is that if we want to help small businesses, Facebook needs to go. In the past small businesses would just use other small, local business, to advertise. Facebook & co are just destroying all these small businesses (local newspapers, local magazines, billboard companies, local news websites, whatever).

It's naive to think that local newspapers would just spring back to life if Facebook disappeared. The internet has changed how people consume and get new information forever and that won't change anytime soon.

I'm not arguing for actual news*papers. But Facebook and Reddit and other such aggregators are killing even local forums. They're sucking the local monetization into a US based black hole (because they then proceed to dodge taxes in the US).

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#163

Post by bengale »

zpeti wrote: post #55
firloop wrote: post #7

> Users can easily choose to keep providing Facebook (and anyone else) with all the information they want. Or they can choose not to. This part hits the nail on the head. Facebook is intentionally being misleading in this campaign. I’ve had the IDFA turned off on my phone for years. Now apps have to ask for it individually. If apps have to prompt to access it, and this benefits small businesses so much, wouldn’t peop…

I am extremely torn about this thing, especially as I work in the privacy space. But it's hard to ignore the argument put forward by Ben Thompson that better tracking for facebook, actually tends to help small businesses. If you can't hyper target, you get ads for tooth paste, cars and deodorant (TV ads). If you can then you get ads for boutique florists in your area or gadgets you might actually like. I don't know w…

Whomever is helps or doesn’t help Facebook should not be entitled to surveil me without my informed consent.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#164

Post by AnthonyMouse »

willcipriano wrote: post #144
AnthonyMouse wrote: post #132

Earlier quoted context omitted.

If you could convince credit card companies to waive their fees for small businesses and make it back by charging more to big businesses, that could be a pretty big win.

That will lead to what happened to farm subsidies. They were targeted to small farms so the large farms broke themselves into a series of small farms to maximize the subsidy.

That's pretty hard to do if you use a definition of small business that excludes any company owned in whole or in part by a parent corporation.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#165

Post by nickthegreek »

KittenInABox wrote: post #139
SifJar wrote: post #131

Earlier quoted context omitted.

OK, but pretending that the world hasn't moved on from these niche publishers seems naive to me. Perhaps I should have said "in the modern world, word of mouth doesn't work..." Today, chances are those niche publications & communities are going to be online. And how do we determine the trustworthy ones from the ones that are just trying to exploit us? I guess we need to rely on word of mouth to determine which mouths…

When you're talking about niche interests IME facebook just plain isn't good enough. You have to go to old-school forums, and from there word-of-mouth of the regulars of these forums.

Depending on the niche, you don’t even need to go forums. a simple YouTube search gets you reviews and opinions from niche professionals along with a comment section and a like/dislike count.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#166

Post by mthoms »

Grustaf wrote: post #118
sbuk wrote: post #111

Earlier quoted context omitted.

Of the 100 sitting senators, 9 are considered "minorities". Their average age is 56. The average age in the senate is 65, oldest is 87, and it is overwhelmingly white males, which is point being made. I doubt that a full-page broadsheet add carries the same impact online. It's very clear that the target demographic is older white men.

I’m not really contesting the demographics of the senate here.

You might be reading way too much into the "old, white" part IMHO. It was a generalization. A generalization that was successful in illustrating that the ad was targeted primarily at legislators and their peers. Nothing more.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#167

Post by jumelles »

Veen wrote: post #154
aemreunal wrote: post #14

Earlier quoted context omitted.

I think Gruber's analysis is quite correct: Full-page issue messaging ads are about reaching very specific demographics in a conspicuous way. But in today’s world, it’s kind of transparent whom Facebook is targeting here: old white politicians. so I don't think those two are related.

Is the implication that old black and Asian politicians don't read newspapers? Or that they don't have the same incentives to support Facebook?

Just that the majority of politicians, especially in the Senate, are older white men.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#169

Post by Veen »

jumelles wrote: post #167
Veen wrote: post #154

Earlier quoted context omitted.

Is the implication that old black and Asian politicians don't read newspapers? Or that they don't have the same incentives to support Facebook?

Just that the majority of politicians, especially in the Senate, are older white men.

Yes, about 65 percent in the Senate, but what of it? The vast majority of older white men are not politicians, so this would not seem an effective way to reach them—it seems irrelevant to mention it. And if it is , in fact, politicians Facebook wants to reach why is it only the old white male ones? Surely Facebook wants to reach politicians of all demographics.

Re: Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

#170

Post by eecks »

kgin wrote: post #117
pjmlp wrote: post #39

Earlier quoted context omitted.

React, ReasonML, Folly,...

React is far beyond that now. Facebook could implode 10 minutes from now and React would live on successfully.

React is so popular now that I've had non-tech people comment that if the website used React that it would be possible to do better UX and UI.
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