Earlier quoted context omitted.
Maybe but as of yet there doesn't appear to be any clearly net positive solutions (IMO) that can both curb emotional appeal and cognitive biases without introducing harms themselves.
These is always enducation. Teaching people to identify the biases and analyze their emotional reactions. I cant think of any downside here.
Should There Be Limits on Persuasive Technologies?
231–240 of 241 posts
Re: Should There Be Limits on Persuasive Technologies?
#232Earlier quoted context omitted.
Draw it anywhere and keep tweaking until you find the right balance. Some things are obviously bad, while others are obviously good. Put the line somewhere in the grey area on between and tweak as needed until you find the right balance. Definitely not easy, but probably doable to a certain extent.
It’s was already drawn in 1789. It’s far worse to accidentally suppress the truth than to share a lie. Falsehoods will reveal themselves in time because of the very fact that they are not true. The opposite is not the case. There are infinite lies but only one truth
The problem is that we are learning this is not true. Falsehoods can come so fast that the truth never becomes known. https://news.mit.edu/2018/study-twitter-false-news-travels-f...
A lot has changed since 1789, and there is no reason not to re-examine the assumptions that were made then in light of technological developments over the past two centuries plus.
Re: Should There Be Limits on Persuasive Technologies?
#233I'm ok banning emotional appeals in advertising. Would be great to include political ads. No music, no triggering words, just cold hard facts please.
That would mean taking every drug commercial, removing the unrelated stock video and slowing down the sped up narration of symptoms and side-effects.
Re: Should There Be Limits on Persuasive Technologies?
#234Earlier quoted context omitted.
I always wondered what's stopping a rival to Facebook that offers users a share of the money they are generating. Besides the scale barrier to entry of course. Generally speaking, people like money and will switch products and services that puts money in their pocket.
I think challenge it doesn't solve a user oriented problem. Most users care about the enjoyment/utility/stimulation they get out of a social network. Some users care about their privacy. Needing an extra $30-60/year does not rank high on user priorities. While facebook might make $200/US individual, their profit margin is only 30%.
Let's say every user gets 10% of the average, or $20/year. As you say, not a big priority. But some people would sign up, who otherwise would not. And some people would keep their accounts, who otherwise would not. Win for Facebook? Hard to say.
Now, what if Facebook gave each person 10% of what they personally brought in? That wouldn't take much more tracking than what they already do. But in this case, you'd have a lot of people maximizing their time on Facebook in order to increase their payout. Win for them, bigger win for Facebook. Heck, Facebook could even get rid of all their stupid dark patterns, and stop the endless research into more dark patterns, improving their bottom line even more. No need to trick people into engaging if they are voluntarily engaging for a small sum.
Re: Should There Be Limits on Persuasive Technologies?
#235Earlier quoted context omitted.
I think challenge it doesn't solve a user oriented problem. Most users care about the enjoyment/utility/stimulation they get out of a social network. Some users care about their privacy. Needing an extra $30-60/year does not rank high on user priorities. While facebook might make $200/US individual, their profit margin is only 30%.
Imagine if Facebook gave 10% to their users, lowering their profit margin to 20%. Let's say every user gets 10% of the average, or $20/year. As you say, not a big priority. But some people would sign up, who otherwise would not. And some people would keep their accounts, who otherwise would not. Win for Facebook? Hard to say. Now, what if Facebook gave each person 10% of what they personally brought in? That wouldn't…
I still don't think the ROI for the user is there. The average FB user spends about 35 min per day, or 210hrs/year on the platform. Assuming 10% revenue sharing, that is $0.10/hour. If the average user were to double their time on the platform, they would make an extra $20/year.
This is a laughable incentive for most people, let alone your most valuable add targets (people with disposable income).
Re: Should There Be Limits on Persuasive Technologies?
#236Earlier quoted context omitted.
Imagine if Facebook gave 10% to their users, lowering their profit margin to 20%. Let's say every user gets 10% of the average, or $20/year. As you say, not a big priority. But some people would sign up, who otherwise would not. And some people would keep their accounts, who otherwise would not. Win for Facebook? Hard to say. Now, what if Facebook gave each person 10% of what they personally brought in? That wouldn't…
>Now, what if Facebook gave each person 10% of what they personally brought in? That wouldn't take much more tracking than what they already do. But in this case, you'd have a lot of people maximizing their time on Facebook in order to increase their payout. Win for them, bigger win for Facebook. Heck, Facebook could even get rid of all their stupid dark patterns, and stop the endless research into more dark patterns…
Re: Should There Be Limits on Persuasive Technologies?
#237Earlier quoted context omitted.
>Oh, I think this is a very small group of people. I believe the general public has wanted a lot of things for a very long time (general welfare for all people, within reason, especially domestically), but improvements along these lines seem rather marginal, despite essentially unending productivity and GDP growth. Something seems rather imperfect here - the advertised benefits of democracy seem more impressive than…
> I think the lack of progress is due to a fundamental misunderstanding of how democracy functions and drives progress. I assume you mean people's perception of the lack of progress. Actual physical progress is independent of the public's perception of it, I would think. > Meaningful progress is only made when persuasion occurs. Makes sense. I pay fairly close attention to the variety and nature of political persuasi…
>I assume you mean people's perception of the lack of progress. Actual physical progress is independent of the public's perception of it, I would think.
I totally agree.
>> Meaningful progress is only made when persuasion occurs.
>Makes sense. I pay fairly close attention to the variety and nature of political persuasion, and I find it rather....interesting. I think a fair argument can be made that it is often exerted in directions that seem inconsistent with the general well being of the population.
I think it depends on what you count as political persuasion. I think it is more than adds and media. It includes conversations at dinner tables and in lunchrooms. It includes school curriculum, protesters, and door to door political canvasing. I would agree that political advertising and media is often inconsistent with general well being. I think that it is disingenuous and often exerted to benefit a small subset of the population, either corporate shareholders or individual politicians. That said, in my opinion, the influence of advertising and media is relatively small in comparison to the other factors. Sometimes, like a swing voter, it might sway the public a critical 1%, but collectively, the other forces are far more influential.
>> The biggest trick ever played on the public is telling them they are disenfranchised and that the system is rigged.
>I agree that that is "a" trick, but I don't agree that it is the biggest one, by a long shot. Actually, I think there's more than a little evidence that suggests there's a fair amount of truth to it.
See above
>> If people spent 5% of the time and effort they spent lamenting corruption or political advertising on persuasion, change would advance at a rapid pace.
>I can't imagine how this could be true. Who would be the parties being persuaded in this scenario, and how would that exert influence on the amount of change?
The ideal parties to persuade are those with weakly held views. 40% of Americans don't vote. Most of those who do vote have very little information and opinion on down ballot positions and propositions. If someone wanted to, I think they could persuade an indifferent or marginal neighbor or coworker to vote on a topic with an hour of face-to-face conversation. For context, the average american spends 4,000 hours a year consuming TV and digital media. Anecdotally, I too am part of the problem because I easily spend dozens of hours a year listening or complaining about politics, or reading articles to "stay informed".
>And then looking at it from another perspective: compare the change in well being of the average person in China versus the USA over the last 10 to 20 years - does the above explain the entirety of the differential? Or, might there be some other variables in play here?
This is a such a huge an interesting question, I'm not sure we could even define the scope or definitions on HN. I would be happy to follow up via email if you are interested.
Re: Should There Be Limits on Persuasive Technologies?
#238Earlier quoted context omitted.
> I think the lack of progress is due to a fundamental misunderstanding of how democracy functions and drives progress. I assume you mean people's perception of the lack of progress. Actual physical progress is independent of the public's perception of it, I would think. > Meaningful progress is only made when persuasion occurs. Makes sense. I pay fairly close attention to the variety and nature of political persuasi…
>> I think the lack of progress is due to a fundamental misunderstanding of how democracy functions and drives progress. >I assume you mean people's perception of the lack of progress. Actual physical progress is independent of the public's perception of it, I would think. I totally agree. >> Meaningful progress is only made when persuasion occurs. >Makes sense. I pay fairly close attention to the variety and nature…
This is all true, but my concern is that which seems to go unnoticed, and that is: the nature of "conversations at dinner tables and in lunchrooms", or in internet social media, forums, etc, seems to be highly influenced by the initial framing of the stories by politicians, journalists, thought leaders, etc. These topics do indeed get discussed, but are these discussions comprehensive of all dimensions and perspectives? Or, is it something more along the lines of: an event occurs, and various entities "get out in front of it", establishing specific narratives and perspectives for the public to argue over, and exerting ongoing maintenance of these narratives, discrediting or redirecting discussions that go off script, and amplifying those that are on script? If one pays very close attention to stories from a meta-perspective, I propose that these techniques can be seen clear as day (and this theory is far from novel- it's as old as the hills).
> The ideal parties to persuade are those with weakly held views. 40% of Americans don't vote. Most of those who do vote have very little information and opinion on down ballot positions and propositions. If someone wanted to, I think they could persuade an indifferent or marginal neighbor or coworker to vote on a topic with an hour of face-to-face conversation.
No doubt. And if executed skilfully, one may actually achieve the watered down proposals tabled by politicians, as opposed to the true democratic desires of the population (see: single-payer Medicare for All). And even when someone is on to this and tries to beat them at their own game?
"Alexandria Ocasio-Cortez rejects left-wing calls to force Pelosi to hold a 'Medicare for All' vote in exchange for her vote for the speaker"
https://www.businessinsider.com/aoc-rejects-left-wing-calls-...
Pay attention to the language and assertions in that article, as well as AOC's hypocrisy (prior complaints vs current stance):
"Gray and Dore pointed out that Ocasio-Cortez had previously suggested she supported holding a House vote on Medicare for All." "We can't even get a floor vote on Medicare for All," the congresswoman said in January. "Not even a floor vote that gets voted down. We can't even get a vote on it."
This is what I would call professional lying (or, Public Relations, Mass Perception Management, etc).
Is no one able to see the amount of persuasion that exists in "the news"? Am I imagining this? Do politicians not have a history of sticking to talking points?
Why does this abstract aspect of the situation so rarely get discussed on an intellectual site like HN? Why do we fight with each other over the same old object level nitpicks that one finds on Reddit? Are we not capable of more than that?
> This is a such a huge an interesting question, I'm not sure we could even define the scope or definitions on HN. I would be happy to follow up via email if you are interested.
I believe that this community should put some genuine honest effort into realizing that abstract perspectives and discussions on these matters is "the" path to eventual resolution, rather than succumbing to our intuitive Pavlovian behavior of reacting to the latest outrage ju dour that the media pushes into people brains. The underlying situations are not this dynamic, they are largely static across time...so, why do we not analyze and discuss them accordingly?
Is the way we undertake system analysis of Project Planet Earth (emotional, tribal, chaotic and disorganized, no documentation or tasks or timelines) similar to how we do the same for the complex (but far simpler) systems most of us work on at our days jobs?
EDIT: This "fresh daily news for the proletariat to argue about" approach to journalism reminds me of an old Joel Spolsky post:
https://www.joelonsoftware.com/2002/01/06/fire-and-motion/
>> When I was an Israeli paratrooper a general stopped by to give us a little speech about strategy. In infantry battles, he told us, there is only one strategy: Fire and Motion. You move towards the enemy while firing your weapon. The firing forces him to keep his head down so he can’t fire at you. (That’s what the soldiers mean when they shout “cover me.” It means, “fire at our enemy so he has to duck and can’t fire at me while I run across this street, here.” It works.) The motion allows you to conquer territory and get closer to your enemy, where your shots are much more likely to hit their target. If you’re not moving, the enemy gets to decide what happens, which is not a good thing. If you’re not firing, the enemy will fire at you, pinning you down.
>> I remembered this for a long time. I noticed how almost every kind of military strategy, from air force dogfights to large scale naval maneuvers, is based on the idea of Fire and Motion. It took me another fifteen years to realize that the principle of Fire and Motion is how you get things done in life. You have to move forward a little bit, every day. It doesn’t matter if your code is lame and buggy and nobody wants it. If you are moving forward, writing code and fixing bugs constantly, time is on your side. Watch out when your competition fires at you. Do they just want to force you to keep busy reacting to their volleys, so you can’t move forward?
>> Think of the history of data access strategies to come out of Microsoft. ODBC, RDO, DAO, ADO, OLEDB, now ADO.NET – All New! Are these technological imperatives? The result of an incompetent design group that needs to reinvent data access every goddamn year? (That’s probably it, actually.) But the end result is just cover fire. The competition has no choice but to spend all their time porting and keeping up, time that they can’t spend writing new features. Look closely at the software landscape. The companies that do well are the ones who rely least on big companies and don’t have to spend all their cycles catching up and reimplementing and fixing bugs that crop up only on Windows XP. The companies who stumble are the ones who spend too much time reading tea leaves to figure out the future direction of Microsoft.
Sound familiar? Why can we only achieve the smallest of accomplishments on matters that have (or would have, ex-propaganda) widespread public support, often for years if not decades, often bi-partisan? Might it be because the public is always reacting to the latest outrageous development, always in a state of confusion, never spending significant amounts of time focusing on one issue until it is fixed?
Re: Should There Be Limits on Persuasive Technologies?
#239Earlier quoted context omitted.
This is also very common in politics. There is a presumption that the government is corrupt and working counter to public benefit. In reality, the voting public ultimately has 100% control. Most of the people who spend time lamenting about the power of political advertising, lobbying, ect have never once knocked on a door and tried to change someone's mind about an issue. Unfortunately, believing in a world view wher…
You're absolutely right. The voting public is in control and can collectively act to get government to work for shared public benefit. We do have individual and collective responsibility here and empowerment to change things too. It makes sense that empowered citizens in a society would naturally want to protect their rights to not have their natural human biases gamed or manipulated. Thinking ourselves above human n…
Re: Should There Be Limits on Persuasive Technologies?
#240Re: can persuasive technology methods create tools/processes of radical neutrality. I'm actively contributing to a tool called Pol.is[3]. It's designed to be consensus-building tech. It's part of some pretty rad democratic processes in Taiwan[1]. It basically just puts a more approachable visualization over some overwise intimidating (but basic) statistical methods of "dimensional reduction", like PCA or UMAP. This v…
I had an idea in a similar vein after reading the article and I would be interested in getting your thoughts. As I see it, the problem statement is as follows: 1) individuals are subjected to vast amounts of political persuasion in their daily lives. This persuasion can be purchased by the highest bidder to subtly influence public opinion in a way that is counter to it's own interest. Ultimately, this can weaken the…
> This persuasion can be purchased by the highest bidder
Yes. In other words, they're purchasing weighted edges in the social graph: buying new edges (that send peer signals toward the target within a graph of social influence), or amplifying weight of existing edges representing peer relations. The whole attention economy is not actually about the knowledge or content that flows through this network, rather it's all about buying/building/fortifying edges/connections between marks and those who will exert influence on them, in the direction favoured by the buyer. It's the shape of the network that's damaged, not the content flowing through it (which we've never had more access to). Empathy is just an existing biological solution to a similar network problem, maybe even a biological technology (sorry, can't help it with the weird jargon here -- was a biochemist in a past life).
> My idea is an app, forum, or social group which pairs individuals to discuss issues
It's a neat idea, but to be clear: why would people participate? I feel that without a self-interested reason, audience would bias toward process-oriented and highly empathic people who already care for the sake of caring. (I would participate, for instance.) imho some aspect of participation needs to give the process and participant teeth they didn't previously have, or give the participant power in a larger system. That's why people vote. That's why they run for election. That's why they join boards/committees. My mindset is interested in empathic tools primarily where they marry power-seeking and empathy together again in a new process.
It's a neat idea though, and don't take my words for discouragement pls! It's one thing to seek social/tech tools that sit beside charity or art or altruism in the cultural landscape (which it sounds like you're rolling around), but it's another to seek social/tech tools that sit alongside elections or Robert's Rules or other governance processes (where I believe Polis operates). We definitely need more people looking for opportunities here, so I'm grateful you're thinking on these things :)