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Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

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Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#43

Of course Vaynerchuk would say that - he's got his own "Social Media Expert" consulting business. http://vaynermedia.com/ "Social media experts are mostly clowns! Except me. You can trust me."

http://twitter.com/#!/garyvee

Nothing else, he has 850k followers on Twitter. Mostly organic. I think it is safe to say, 99.5% of "Social Media Experts" do not have 500k+ followers.

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#44
post #5

Every moron with a social networking account and a college degree markets themselves as a "social media expert" and I take anyone with that label about as seriously as I do anyone who calls themselves a "Tech Crunch journalist" (except, of course, at least Tech Crunch doesn't pretend to be journalism).

you can throw in as well web2.0 expert from the recent past, security experts, cloud experts, Big Data experts ... ie. current buzzword wave riders

One problem is the word 'expert'. When does one become an expert?

I had a teacher who said you can't call yourself an economist if you don't have a PhD. PhD's may work for some fields, but not for programming, for example.

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#45
post #9

Earlier quoted context omitted.

How do you know what values p(e) and p(c) are?

You've just learned the dirty secret of financial modeling - it's a lot of math and statistics built on top of on possibly arbitrary guesses of prior probabilities.

Fun fact: the average VW Beetle contains twelve social media experts.

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#47

Of course Vaynerchuk would say that - he's got his own "Social Media Expert" consulting business. http://vaynermedia.com/ "Social media experts are mostly clowns! Except me. You can trust me."

http://twitter.com/#!/garyvee Nothing else, he has 850k followers on Twitter. Mostly organic. I think it is safe to say, 99.5% of "Social Media Experts" do not have 500k+ followers.

How do you arrive at the conclusion that his follower list is "mostly organic?"

It's true that having over 500k followers puts you in the top 700 Twitter users.

It's equally true that having over 500k followers does not automatically make someone a "social media expert" (Donald Trump, Lindsay Lohan, & Nicole Richie are in that list - I don't think I'd hire them for social media strategy).

Is it also true that you can't be a social media expert with It's definitely true that Gary V's follower count alone does not confer expert status, nor deny it from anyone else.

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#48

Of course Vaynerchuk would say that - he's got his own "Social Media Expert" consulting business. http://vaynermedia.com/ "Social media experts are mostly clowns! Except me. You can trust me."

http://twitter.com/#!/garyvee Nothing else, he has 850k followers on Twitter. Mostly organic. I think it is safe to say, 99.5% of "Social Media Experts" do not have 500k+ followers.

He actually replies to every single person who contacts him (via email or whatever medium). Kind of scary.

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#49

Earlier quoted context omitted.

you can throw in as well web2.0 expert from the recent past, security experts, cloud experts, Big Data experts ... ie. current buzzword wave riders

One problem is the word 'expert'. When does one become an expert? I had a teacher who said you can't call yourself an economist if you don't have a PhD. PhD's may work for some fields, but not for programming, for example.

PhD. is from science realm. Programming isn't a science, it is a craft. Like in any craft, you have master craftsmen who is able to and have produced masterpieces and you have apprentices and journeymen. There is also CS which is a science, and PhD is completely applicable there. And as expected and normal in any other area, the PhD in the science - CS - isn't automatically means that the holder is a master craftsmen in a somewhat related craft - in this case programming. The same way like for example PhD in economy theories vs. financial manager/CFO or just general manager/CEO - science and theory vs. craft.

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#50
Social media reminds me of SEO — both had an initial boom with tons of snake oil hucksters. But I think both fields have matured for the most part and the dust has settled. If someone tries selling social media or SEO as a full fledged marketing program that's a mistake, but if it's part of something larger that makes sense. The clowns are the ones who sell those services as a cure all, the serious folks are those who sell the service as a measurable value add.
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