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Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

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Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#21

Post by ivankirigin »

I feel like I know a lot about social media, but I wouldn't call myself a Social Media Expert. I think there is a strong correlation with applying that label for yourself and being ineffective.

I also think value is relative. 90%+ of social media experts can probably make a local mechanic have a better online presence.

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#22

Post by michaelchisari »

That's definitely been my experience. Even some of the more credentialed "experts" (not naming names) have a considerably shallow understanding of social networking, especially the potential political, social and economic implications.

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#23

Post by nametoremember »

sbierwagen wrote: post #14
TravisLS wrote: post #12

This post has kind of a linkbait title, given that the actual content is pretty insightful. The 99.5% comment is really referring to the social media experts missing the bigger point. tl;dr social media isn't just a tactic to dabble in, because it opens the floodgates for end user communication. It's potentially a revolutionary way to establish context with users, but you have to be ready to engage fully or it can do…

That last sentence was some kind of amazingly subtle, spot on, parody, right? This is a troll, right, this is you, trolling me? You didn't just seriously use the phrase "a revolutionary way to establish context with users", unironically. Right?

I don't think there was any need for that tone or the three questions. There is a local Chinese takeaway near me. Walking distant. Before, the only way they could communicate with me is through leaflets in the door. Now I can see their updates in my newsfeed. This _is_ revolutionary.

Just because people abuse a phrase doesn't mean it is not relevant.

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#24

Post by [deleted] »

brudgers wrote: post #15
pstack wrote: post #5

Every moron with a social networking account and a college degree markets themselves as a "social media expert" and I take anyone with that label about as seriously as I do anyone who calls themselves a "Tech Crunch journalist" (except, of course, at least Tech Crunch doesn't pretend to be journalism).

The classic summary [NSFW]: http://www.youtube.com/watch?v=ZKCdexz5RQ8

[deleted]

Re: Gary Vaynerchuk: “99.5 Percent Of Social Media Experts Are Clowns” (TCTV)

#28

Post by rmason »

See an awful lot of new college graduates hanging out the social media expert shingle. They don't understand business or the concept of ROI. I've only met one that that got it and has since built a sizeable business because she gets verifiable results.

I've referred two business friends to Gary's latest book because it has easily understood recipes of how a business such a restaurant can make social media work for them. They're actual case studies, no theory and the majority of the examples aren't even Vayner Media clients.

A good consultant needs to be a great marketer first and social media expert second.

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