If you're looking for a simple, polished, developer-friendly alternative, check out Radar ( https://radar.io ). Think Twilio/Braze/Amplitude/Segment/Radar vs. SNS/Pinpoint/EventBridge/Location Service.
Tim Hortons in Canada is being probed for using Radar Labs in their mobile app. "Tim Hortons' parent company, Toronto-based Restaurant Brands partners with Radar Labs, a Brooklyn, N.Y.-based company , which provides location-based data analytics, and helps the Tims app to identify when users are near competing fast-food restaurants and coffee shops." https://www.theglobeandmail.com/business/article-privacy-wat...
This hardly seems like an issue with the underlying API.