Earlier quoted context omitted.
This is basically called the Ladder of Abstraction: https://www.toolshero.com/communication-skills/ladder-of-abs... YOU aren't the audience for this press release because the people they are trying to attract are more interested in abstract concepts than concrete ones. E.g. "I'm a great visionary CTO of a 100 person dev team and I use Vercel". A developer doesn't care that Vercel raised $40M, all they want to know is…
I like this idea, thanks for the link. Just noting that it's funny for an article about effective communication to have a prominent typo in its key graphic ('concreet')
Highly recommend for the techies here who want to hone their writing skills.