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Apple’s Anti-Tracking Plans for iPhone

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Re: Apple’s Anti-Tracking Plans for iPhone

#61

Post by secondcoming »

LC_ALL wrote: post #50

Say what you want about Apple but they are by far the most privacy focused big company. Their income is from selling physical devices. Typical megacorps in 2020 are leveraging economies of scale to sell their users' attention. Apple has a unique value add in that when their users benefit they benefit. Sent from my Thinkpad.

Apple had its own advertising platform called iAd that was abandonded a few years ago. Cynical me thinks that them disabling the IDFA could be a ploy for them to corner the adtech market for themselves.

Re: Apple’s Anti-Tracking Plans for iPhone

#63

Post by speedgoose »

LC_ALL wrote: post #50

Say what you want about Apple but they are by far the most privacy focused big company. Their income is from selling physical devices. Typical megacorps in 2020 are leveraging economies of scale to sell their users' attention. Apple has a unique value add in that when their users benefit they benefit. Sent from my Thinkpad.

Why don't they fully encrypt the icloud backups?

Sent from my Huawei.

Re: Apple’s Anti-Tracking Plans for iPhone

#64

Post by CubsFan1060 »

Cipater wrote: post #59
wil421 wrote: post #40

Earlier quoted context omitted.

Do you think iPhone users care if it’s harder for Facebook and the like to catch fraud?

I'll flip this one back to you in the same spirit. Do you think iPhone users care that Apple is implementing anti-tracking?

I do, but mostly as part of the overall message. Folks like my parents will comment about how creepy targeted ads are. When I showed them how to turn it off currently, they were very happy.

I don't think they know each setting that is available, but they without doubt have the impression that "Apple is better with privacy"

Re: Apple’s Anti-Tracking Plans for iPhone

#65

Post by saagarjha »

> Apple plans to improve privacy on iPhone, but it’s already pushed back the implementation. We need a massive outpouring of support for Apple’s decision to help strengthen its resolve to protect consumer privacy. Tell Apple: I support your efforts to defend our privacy, and encourage you to implement the IDFA changes as soon as possible.

Does anyone actually think that Apple cares at all about the few thousand people that leave their name here? Did the people writing this article think that?

Re: Apple’s Anti-Tracking Plans for iPhone

#66

Post by bartread »

wil421 wrote: post #40
endymi0n wrote: post #29

Earlier quoted context omitted.

Having been on both sides of the table, I would slightly disagree here. Fraud prevention for example will get an order of magnitude harder, plus this move will further skew the playing field towards FAANG who have the resources to puzzle the scraps back together for decent conversion tracking with the help of logins, IPs, SDKs with First Party IDs and a massive dose of machine learning.

Do you think iPhone users care if it’s harder for Facebook and the like to catch fraud?

That's not what the GP is saying. They're saying that only Facebook and the like have the resources to catch fraud, and smaller players won't. Yes, it's harder, but that hardness is almost an irrelevance to Facebook and other FAANG-alikes, whereas it could be much more of a problem for smaller businesses who will struggle to bear the costs both of fraud, and to develop anti-fraud solutions (or pay for anti-fraud services).

Maybe that opens up some opportunities as well, but that's not necessarily particularly appetising for businesses that aren't focussed around those areas of opportunity.

Re: Apple’s Anti-Tracking Plans for iPhone

#67

Post by Twisell »

Cipater wrote: post #59
wil421 wrote: post #40

Earlier quoted context omitted.

Do you think iPhone users care if it’s harder for Facebook and the like to catch fraud?

I'll flip this one back to you in the same spirit. Do you think iPhone users care that Apple is implementing anti-tracking?

Yes we do care

Maybe not all of us, but for me it's an important and differentiating feature.

What we don't really care about is hypothetical thinking about wether we care from people that apparently don't care.

Re: Apple’s Anti-Tracking Plans for iPhone

#68

Post by CubsFan1060 »

stinos wrote: post #28
robin_reala wrote: post #11

Earlier quoted context omitted.

You missed out the third option, which is ads relevent to the content they’re embedded in. This metaphor worked from 300 years ago through to 15 years ago with no problems.

Or the fourth one, no ads? I might be the minority but ads are wasted on me anyway (apart from the annoyance of seeing them).

I think this is an interesting option. However, people who write newspaper articles, etc.. still need to get paid. I think we all say "I'd like to be able to pay just for the articles I want to read", but just like a la carte TV, I think we'd find out that is much more expensive than we know.

My theory is that, collectively, our privacy and attention is worth far more to other people that to us. Making up numbers, a company may pay $1 to show a targeted ad to you while you are reading an article. But there is no way that you'd ever pay $1 to read that article. And, furthermore, you probably see viewing that ad as a minor annoyance, not $1 worth of value.

I think if most folks had to replace ad money out of their own pocket in order to consume the content they like, they'd never do it.

Re: Apple’s Anti-Tracking Plans for iPhone

#69

Post by sudhirj »

rattray wrote: post #49
lotsofpulp wrote: post #39

Earlier quoted context omitted.

I wonder if it would be profitable for Visa/Mastercard/Discover/AmEx to sell a verification service where people can authenticate with a $0.01 authorization or approval amount. Obviously, it wouldn't work with gift cards or other accounts not tied to a real person.

And make stolen credit card numbers even more valuable? (I like where your head is at, fraud is just hard)

Stolen cards have long since been solved in many parts of the world with 3DS. Not sure why the US is still lagging behind on this.

Re: Apple’s Anti-Tracking Plans for iPhone

#70

Post by qz2 »

romanovcode wrote: post #35
fouc wrote: post #17

>Unfortunately, as you might imagine, a lot of advertisers, notably Facebook, were not happy with Apple. Facebook, which uses IDFA to track users’ activity across different apps and match them to advertising profiles, says that its advertising partners will be hit hard by this change. What about Google? Is Google also unhappy?

Google is happy as long as google.com is the default search for Safari.

I reckon Apple are working on a solution there...
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