All of this is true, but sometimes people forget that buying a solution doesn't mean there will be no work. Sometimes, the integration and maintenance of that integration ends up being more than building and maintaining your own solution, especially if you have to do any large changes to how your systems work in order to integrate.
+1. And I'd add to that that sometimes there's significant work in the pre-buy phase as well: - Researching what your options are / what's already out there. - Comparing different alternatives. - "Hopping on a call" with a sales rep to get a product demo (there's this super annoying trend where many SaaS companies' landing pages don't explain what they do and the only option they give is to "schedule a demo"). For CR…
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