I have mixed feelings. On one hand, the data harvesting targeted by cookie laws and associated privacy stuff is important and legislators/regulators are right to target it. OTOH, effectiveness is pretty marginal. There have been some (minor) gains on disclosure. Somewhat better progress on data selling/sharing/security. But, no real gains on consent, which is a big part of the regulatory effort and this specific case…
> no real gains on consent, which is a big part of the regulatory effort and this specific case Consent is regulated under the GDPR and the majority of consent banners/popups you see today are not compliant. For example, the regulation explicitly mandates that pre-ticked checkboxes are not compliant and that it must be as easy to accept than to decline. According to the article, this fine is for a breach of the ePriv…
For example, the recent clarification said:
"The GDPR does not allow controllers to offer pre-ticked boxes or opt-out constructions that require an intervention from the data subject to prevent agreement (for example ‘opt-out boxes’)."
But of course that applies to PII, not all cookies, and so if you have generic analytics cookies that do not result in PII then this does not apply. I think.
https://edpb.europa.eu/sites/edpb/files/files/file1/edpb_gui...