Earlier quoted context omitted.
Let me be clear. I'd love this device for free. Or like I said, even $100 I could see it being a fair price. But when you price at the same price of a netbook that performs really well (the new ASUS Eee Pcs are pretty darn impressive beasts for a $289 machine), with all of its limitations, it just doesn't make sense. This needs to be more like a Kindle. A device you get even if you already have a laptop and an iPad.…
sigh Look, it's not about the hardware. What software is that $289 machine going to run? Windows? Right, so you'll be removing viruses for years after people continue to watch seedy porn sites? Sounds like fun. This device is intriguing and useful because of the software; it stays out of your way and keeps you safe. That's worth the price to nearly everyone who isn't a nerd.
In the old days you had to pay $50/year for virus protection. And you had to go to a brick and mortar store or order it from Amazon. Cost and effort made it less common for end users to have antivirus.
Now, I install it on every box I maintain. I don't even ask them (as before, I'd have to ask, do you want to pay $50/year and many friends would say "no thanks").
I just don't get malware/virus calls anymore.
For the most part I don't get many calls at all anymore. The ones I do are generally usability questions like how do I get my pictures properly downloaded and tagged. Or what's the password to my password manager again (yes, I keep a collection to other people's password managers in my password manager, because I've gotten this call often enough) :-)