I wonder if the email format made such a big difference, maybe people just like to save money. They wanted it and got it cheaper. End of story.
But I don't anything about this so I might be wrong.
Lessons from Running a Sale That Earned 3 Month's Profit in a Week
31–40 of 43 posts
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#32For Black Friday this year we tried A/B testing our digital product and saw a huge difference in conversion rates just on the subject line alone. It's pretty crazy how much a few words make a difference when it comes to people's inboxes getting pummeled with sales. [1] https://www.interviewquery.com/blog-ab-testing-black-friday/
Being able to test this and change on the fly when you get the data also makes a huge impact in terms of how much revenue you're able to generate during these critical periods.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#33Earlier quoted context omitted.
Sort of, people can still catch on by going to the reddit page that lists all the submissions by domain name and may notice trends if it's like only a specific type of submission being done repeatedly, like for example using OPs domain you can see all the posts linking to his domain https://www.reddit.com/domain/saaspegasus.com/
That's true, you have limited options when it comes to Reddit submissions no matter how crafty you are. But comment promotion is unlimited, and for that reason, that's where my mind went. For example, some of my highest volume referrals from Reddit were comment-replies I left on some submission that became the main result for, say, "best 2020". People trust comments and they have weirdly-good authority in the SERPs.…
No way with getting off the thread’s rails. This is a good point and your examples of How strong some of your comments are for referrals is helpful.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#34Earlier quoted context omitted.
I wouldn’t call your posts “self-promos”. You’re actually posting guides, not “2 lines of text now buy my product”. You’re already being a reasonable redditor.
I had my domain "banned" after arguing with a very self aggrandizing mod (and almost exclusively self promoting poster) in a particular sub. My offense? An instructional blog about how to scrape commonly requested data by many members of the sub.
Your domain gets banned in that specific subreddit?
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#35Udemy is a great example of a company that devalues their product by offering so many sales. They constantly advertise that for a short time, courses that cost > $100 are selling for $12.99. But anyone who has visited their site more than once knows it's trivially easy to always pay $12.99, regardless of popularity/rating/length. The result is that instead of seeing them as a great deal, I view all Udemy courses as l…
JCPenney, Macy's, and Kohl's were sued (successfully) for the same kind of perpetual sale racket. A "sale" is a "misleading advertisement" if the product never actually sells at the "original" price. Note that this is distinct from Amazon's stricken price, which is the suggested price. You'll see that none of Amazon's own products have a stricken price unless it's actually on sale. Since Udemy defines their own prici…
Getting away with it until you’re worth $3.5B through fundraising is pretty good. Makes it seem like you shouldn’t care about the issue. It only becomes an issue when you’re already really successful.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#36Earlier quoted context omitted.
>Reddit's standard 10% cap on self-promo posts I'm surprised to hear that's a rule considering the scale of 'every single post is someone's youtube channel or news site' I see from users on reddit lately. I assumed they gave up on that rule.
It used to be a hard rule that would trigger a shadowban, now it's just "reddiquette".
Some subreddits, I've noticed (depending on their nature) have days specified for things that might otherwise be more aggressively moderated like fan-art or self-promotion adjacent content.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#37Earlier quoted context omitted.
It used to be a hard rule that would trigger a shadowban, now it's just "reddiquette".
Some subreddits, I've noticed (depending on their nature) have days specified for things that might otherwise be more aggressively moderated like fan-art or self-promotion adjacent content.
Oh fan art and etc, I'm not thinking of that.
I'm thinking more large scale across subreddits (including a lot of subs that have nothing to do with the content). Most of these accounts have almost zero recent comments and etc.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#38Udemy is a great example of a company that devalues their product by offering so many sales. They constantly advertise that for a short time, courses that cost > $100 are selling for $12.99. But anyone who has visited their site more than once knows it's trivially easy to always pay $12.99, regardless of popularity/rating/length. The result is that instead of seeing them as a great deal, I view all Udemy courses as l…
JCPenney, Macy's, and Kohl's were sued (successfully) for the same kind of perpetual sale racket. A "sale" is a "misleading advertisement" if the product never actually sells at the "original" price. Note that this is distinct from Amazon's stricken price, which is the suggested price. You'll see that none of Amazon's own products have a stricken price unless it's actually on sale. Since Udemy defines their own prici…
This can be a tricky area to navigate at the moment, even if you’re an honest merchant.
A lot of people in one industry I’m familiar with that has been badly hit by the coronavirus situation got together and started a movement to basically do discounts across the industry for as long as the virus lasts. It really is a sincere attempt to help customers who will in many cases be taking a hit themselves. This is a small world, and many of the businesses in it are small and might be on first-name terms with at least their regular customers, so I think there is a genuine sense of everyone being in it together at the moment. However, it does also make sense as a purely commercial decision. Some sales making at least a slight profit is clearly better than almost no sales at normal margins in the current environment, and it’s in everyone’s interests, including merchants’, to avoid losing customers for good because they can’t themselves afford to continue in the field after all this disruption.
So, at what point does having a price that is X% below what you would normally charge cease to be that, because it has itself become what you normally charge? Is it deceptive to say prices are reduced by X% right now if you reduced them 3 months ago as the virus started to affect your market? What if it was 6 months, or 9, or 12? Does it make any difference, either morally or legally, if you intend (but presumably can’t prove it) to put your prices back to normal once the virus situation has been sufficiently dealt with? If so, does it make any difference how long that takes? What if you discover in time that your reduced rate is actually a better price point and you do want to keep it even after things get more back to normal?
These seem to be surprisingly difficult questions at the moment, even if you’re just trying to keep your business afloat and help your customers out a bit.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#39Udemy is a great example of a company that devalues their product by offering so many sales. They constantly advertise that for a short time, courses that cost > $100 are selling for $12.99. But anyone who has visited their site more than once knows it's trivially easy to always pay $12.99, regardless of popularity/rating/length. The result is that instead of seeing them as a great deal, I view all Udemy courses as l…
In Udemy's case, I don't think the sales devalue the product, so much as the 'regular' prices are an attempt to inflate it. Semantics perhaps, but if you frame it that way then their strategy makes sense: they're not cheapening a premium-priced product, they're giving a premium sheen to a low-priced product.
The downside (setting aside questions of morality and consumer law) is that it makes them look a bit dodgy, and also they presumably have some upset full-price customers who only belatedly realise they've been taken for suckers.
Sidenote: can you get every course for $12.99? I've recently started using Udemy, and I've cottoned on to the fact that if I'm not getting 80-90% off I'm doing it wrong, but it seems that the real prices range from about $13AUD - $30AUD or so. Is there a way to routinely get the (nominally) more expensive courses at the same price as the cheaper ones?
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#40I've developed, maintained, and extended web platforms that all could benefit from what Pegasus seems to do. These platforms have driven up into the million-per-month range of sales for consumer (and team!) based products. The vast majority of the platforms are trash, yet power jaw-dropping amounts of sales and usage.
I think it perfectly reasonable that Pegasus has all the underpinnings these kind of platforms would use and greatly benefit from. What kills me is that hosted platforms of this nature tend to either: 1) completely suck; 2) have costs that only large corporations can afford and benefit from.
That said... I'm curious what obstacles prevent the author from growing this into a hosted SAAS solution that focuses on enabling externalizing provisioning (e.g. via webhooks) and customized sales flows. It seems like there is a solid foundation in place!