Lessons from Running a Sale That Earned 3 Month's Profit in a Week
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Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#2Hey HN. Author here.
I wrote this up because I very hesitant to run a black friday sale for my product and was blown away by how much it impacted the business. Hopefully sharing the story (and lessons learned) might encourage others who are worried about the "ickiness" of sales to try them out.
Also happy to answer any questions anyone has.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#3Ah, this framework looks perfect for a personal project of mine - shame I missed the sale!
On the "single site" licence, how does this work if the site never goes live, or if I decide to use the framework on another personal project? Considering it's just a side project it's a big investment considering it might not even go live! :)
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#4Ah, this framework looks perfect for a personal project of mine - shame I missed the sale! On the "single site" licence, how does this work if the site never goes live, or if I decide to use the framework on another personal project? Considering it's just a side project it's a big investment considering it might not even go live! :)
Ah, sorry! (I did wonder whether to add a temporary extension of the sale timed with the blog release but decided it would be tacky... also I wasn't expecting the blog to do well!)
Re: licensing, if you don't end up launching the first project you're welcome to use the single-site license on the second one and the software doesn't restrict you from doing that.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#5Ah, this framework looks perfect for a personal project of mine - shame I missed the sale! On the "single site" licence, how does this work if the site never goes live, or if I decide to use the framework on another personal project? Considering it's just a side project it's a big investment considering it might not even go live! :)
Ah, sorry! (I did wonder whether to add a temporary extension of the sale timed with the blog release but decided it would be tacky... also I wasn't expecting the blog to do well!) Re: licensing, if you don't end up launching the first project you're welcome to use the single-site license on the second one and the software doesn't restrict you from doing that.
No worries, in that case the licencing for a single site is permissive enough :)
I'll have a look at the documentation and might sign up :)
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#6Earlier quoted context omitted.
Ah, sorry! (I did wonder whether to add a temporary extension of the sale timed with the blog release but decided it would be tacky... also I wasn't expecting the blog to do well!) Re: licensing, if you don't end up launching the first project you're welcome to use the single-site license on the second one and the software doesn't restrict you from doing that.
No worries, in that case the licencing for a single site is permissive enough :) I'll have a look at the documentation and might sign up :)
Cool! Don't hesitate to reach out if you have any questions.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#7Re: Promoting through /r/django - enjoy it while it lasts, but you are playing with fire.
Reddit subs are notorious for very quickly developing severe allergic reaction to anything of a self-promotion nature. A reaction that will go far beyond Reddit's standard 10% cap on self-promo posts [1] (which you are already in violation of [2]) and all the way to a permanent domain-based ban.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#8Re: Promoting through /r/django - enjoy it while it lasts, but you are playing with fire. Reddit subs are notorious for very quickly developing severe allergic reaction to anything of a self-promotion nature. A reaction that will go far beyond Reddit's standard 10% cap on self-promo posts [1] (which you are already in violation of [2]) and all the way to a permanent domain-based ban. [1] https://www.reddit.com/wiki/s…
Yeah, good point and definitely agree with this.
I don't actually promote my product on Reddit, I just promote useful content I've created. My posts pretty consistently reach #1 on /r/django because (I suspect) I put substantially more time and effort into them than the average Django guide. I also try quite hard to be a good citizen and give back in a non-promotional way.
Edit: I didn't know about those numbers/terms you added. Will take a look and update my behavior accordingly if necessary.
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#9I'm really happy to see him do well.
He was a guest on the Running in Production podcast a few months ago where we talked about his SaaS template project and an app he built on top of it (Place Card Me which is mentioned in his post). He is a very friendly and super knowledgeable guy.
If anyone is curious about his tech stack details we talked for ~50 minutes about it at: https://runninginproduction.com/podcast/39-place-card-me-let...
Re: Lessons from Running a Sale That Earned 3 Month's Profit in a Week
#10I'm really happy to see him do well. He was a guest on the Running in Production podcast a few months ago where we talked about his SaaS template project and an app he built on top of it (Place Card Me which is mentioned in his post). He is a very friendly and super knowledgeable guy. If anyone is curious about his tech stack details we talked for ~50 minutes about it at: https://runninginproduction.com/podcast/39-pl…
Hi Nick! Nice to see you here, and thanks for the great chat :)