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Sony acquires anime streaming service Crunchyroll

polygon.com

11–20 of 89 posts

Re: Sony acquires anime streaming service Crunchyroll

#11

A billion dollars is not bad for a site that started as a fake-it-til-you-make-it piracy site. I only know the story 4th-hand. But, my understanding is that it started as a user-upload site (I.e. piracy with disclaimers). And, of course, the seed users were actually employees with puppet accounts pirating media to their own site. That kicked off real users who competed on getting the highest quality subtitle jobs upl…

Yeah I'm pretty sure 99% of video and image services do this.

Re: Sony acquires anime streaming service Crunchyroll

#12

A billion dollars is not bad for a site that started as a fake-it-til-you-make-it piracy site. I only know the story 4th-hand. But, my understanding is that it started as a user-upload site (I.e. piracy with disclaimers). And, of course, the seed users were actually employees with puppet accounts pirating media to their own site. That kicked off real users who competed on getting the highest quality subtitle jobs upl…

Anime fansubs have been around for 3-4 decades (ever since the early Amiga could overlay subs) and digital for 20+.

Interesting that it worked out for them, unlike what happened with music distribution, and then the Napster/iTunes/Spotify evolution. Probably helped that there was only extremely slow and expensive legitimate distribution channels and actual work was required to make the content accessible in other languages.

Rakuten's Viki service is another interesting model - they license content, then give people early access and crowdsource the translations, where the only benefit of translating is getting the $5-10 monthly service for free.

Re: Sony acquires anime streaming service Crunchyroll

#13
post #7

A billion dollars is not bad for a site that started as a fake-it-til-you-make-it piracy site. I only know the story 4th-hand. But, my understanding is that it started as a user-upload site (I.e. piracy with disclaimers). And, of course, the seed users were actually employees with puppet accounts pirating media to their own site. That kicked off real users who competed on getting the highest quality subtitle jobs upl…

Wasn't this the path of YouTube also?

Youtube’s owners didn’t upload copyrighted content to their own site with fansubs. It was all in: go legit or die in a lawsuit.

Re: Sony acquires anime streaming service Crunchyroll

#14

A billion dollars is not bad for a site that started as a fake-it-til-you-make-it piracy site. I only know the story 4th-hand. But, my understanding is that it started as a user-upload site (I.e. piracy with disclaimers). And, of course, the seed users were actually employees with puppet accounts pirating media to their own site. That kicked off real users who competed on getting the highest quality subtitle jobs upl…

I know where the bodies are buried for a few businesses with successful exits, and the story they tell the world vs. reality can be quite different! There is a personality trait I call “hustling” - the ability to do whatever it takes to succeed. Many successful entrepreneurs are hustlers. Another way to look at it is “the ends justify the means”, especially when the ends are life-altering wealth.

Re: Sony acquires anime streaming service Crunchyroll

#15
post #12

A billion dollars is not bad for a site that started as a fake-it-til-you-make-it piracy site. I only know the story 4th-hand. But, my understanding is that it started as a user-upload site (I.e. piracy with disclaimers). And, of course, the seed users were actually employees with puppet accounts pirating media to their own site. That kicked off real users who competed on getting the highest quality subtitle jobs upl…

Anime fansubs have been around for 3-4 decades (ever since the early Amiga could overlay subs) and digital for 20+. Interesting that it worked out for them, unlike what happened with music distribution, and then the Napster/iTunes/Spotify evolution. Probably helped that there was only extremely slow and expensive legitimate distribution channels and actual work was required to make the content accessible in other lan…

I think that Crunchyroll was successful because Japanese media companies considered the US market a joke. The companies that distribute anime in Japan never tried to sell into the US, they just assumed we weren't interested. Crunchyroll could then show up, say they had some customers willing to pay, and decided $LOW was better than $FREE.

It's still this way; you can buy anime box sets in the US for an entire series that costs less than a single episode in Japan. (They segment the markets by burning English subtitles into the actual video. No self-respecting Japanese person would buy that, right? Ironically region codes don't work because Japan and the US are in the same region! DRM fails again.)

Re: Sony acquires anime streaming service Crunchyroll

#17

This is interesting because it means the two big distributors of anime in the US are now one. It's creating a monopsony from the perspective of the anime studios, though I suspect a rival will emerge shortly.

Yes that's right AnimeLab is owned by Sony. I wonder if they are going to consolidate the two into one service. There is currently a lot of overlap between the two catalogues and I can't imagine that's good in the long term...

Re: Sony acquires anime streaming service Crunchyroll

#18
post #13
post #7

Earlier quoted context omitted.

Wasn't this the path of YouTube also?

Youtube’s owners didn’t upload copyrighted content to their own site with fansubs. It was all in: go legit or die in a lawsuit.

> Youtube’s owners didn’t upload copyrighted content to their own site

This is, I believe, actually incorrect.

(the bit about fansubs is irrelevant to the overall business model)

Re: Sony acquires anime streaming service Crunchyroll

#19

A billion dollars is not bad for a site that started as a fake-it-til-you-make-it piracy site. I only know the story 4th-hand. But, my understanding is that it started as a user-upload site (I.e. piracy with disclaimers). And, of course, the seed users were actually employees with puppet accounts pirating media to their own site. That kicked off real users who competed on getting the highest quality subtitle jobs upl…

Similar to what Uber did in many countries. In many cases they simply started operating without approval from local authorities.
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