$549!? That puts it in the same price category as: Sennheiser HD660S, Audeze LCD-1, Beyerdynamic DT1770/1990, Grado RS2e, among many many others. Honestly, I don't understand why you would buy these when there are a lot of established professional audio companies offering better sound at a cheaper price. At least airpods have a unique selling point in their portability and ux but I don't see how this benefits over-ea…
These are wired headphones that lack ANC.
Haven't listened to them, but just looking at the features it's pretty obvious these aren't for the same people. Apple's cans are Wireless high quality headphones with Active Noise Cancellation, transparency mode, and seamless switching. The only thing they have in common with the ones you listed is "Headphones".
This is all setting aside the fact that you are prejudging audio quality of a product nobody has reviewed.
I suspect there are a ton of people like me who are just fine with good sound and very interested in getting wireless noise cancelling headphones.