DHL's 108% increase in conversion on A/B test by using a woman.
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Re: DHL's 108% increase in conversion on A/B test by using a woman.
#2Conclusion: don't trust A/B tests with small sample sizes, as there's no way that changed raised conversions 108%.
Re: DHL's 108% increase in conversion on A/B test by using a woman.
#3Conclusion: don't trust A/B tests with small sample sizes, as there's no way that changed raised conversions 108%.
Unless it did.
Re: DHL's 108% increase in conversion on A/B test by using a woman.
#4Conclusion: don't trust A/B tests with small sample sizes, as there's no way that changed raised conversions 108%.
Do you know that the sample size was small?