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Diem – A rebrand of Facebook’s Libra

diem.com

21–30 of 425 posts

Re: Diem – A rebrand of Facebook’s Libra

#21

Sometimes those names make you wonder. Is it a bad attempt at name squatting? As in diem25? So that all the kids will think of FB currency first, when they hear diem25? Or is it the latin word "diem"? Did they mean to write "dime" and have a typo? And of course in typical FB fashion, the website will be garbage, if you don't allow all their abusive scripts.

Yup, FB is primarily attempting to subvert a fringe European political movement.

Re: Diem – A rebrand of Facebook’s Libra

#22
post #8

Sometimes those names make you wonder. Is it a bad attempt at name squatting? As in diem25? So that all the kids will think of FB currency first, when they hear diem25? Or is it the latin word "diem"? Did they mean to write "dime" and have a typo? And of course in typical FB fashion, the website will be garbage, if you don't allow all their abusive scripts.

What is diem25?

https://en.wikipedia.org/wiki/Democracy_in_Europe_Movement_2...

Re: Diem – A rebrand of Facebook’s Libra

#23
post #15

Article title at the time of this post, in case HN editors change it: > Diem - A rebrand of Facebook Libra Understanding who is behind this is extremely relevant.

It is not the original title. They have already modified it. Original title was: > Facebook Diem (Facebook's Libra has rebranded) https://i.imgur.com/nS9FaV5.png

Ah, thought I had caught it early enough, thanks for the correction.

Re: Diem – A rebrand of Facebook’s Libra

#24
post #15

Earlier quoted context omitted.

It is not the original title. They have already modified it. Original title was: > Facebook Diem (Facebook's Libra has rebranded) https://i.imgur.com/nS9FaV5.png

Ah, thought I had caught it early enough, thanks for the correction.

tbh this non-transparent editing of titles etc. is kind of distracting. It would be much better if they could leave a comment with the change they make.

Re: Diem – A rebrand of Facebook’s Libra

#25
post #19

Libra was interesting. With their basket of currencies and easily programmable contracts, it was a semi-unique project in crypto space. Over the months, their ambition has been cut a lot by regulators. No more basket of currencies, now just US Dollar. At this point I'm not sure there's any benefit to it being on the blockchain either.

Was there ever any benefit to using a blockchain - other than marketing BS, of course? It was always Facebook (or their chosen partners) who controlled the coin, so the blockchain was pointless - there never was any decentralized trust, as I understand it?

Re: Diem – A rebrand of Facebook’s Libra

#26
post #15

Article title at the time of this post, in case HN editors change it: > Diem - A rebrand of Facebook Libra Understanding who is behind this is extremely relevant.

It is not the original title. They have already modified it. Original title was: > Facebook Diem (Facebook's Libra has rebranded) https://i.imgur.com/nS9FaV5.png

Oh. That new title obfuscates the fact that Facebook is still behind this, imo, although the old wording was awkward

Re: Diem – A rebrand of Facebook’s Libra

#27

FB’s brand is suffering. They understand this themselves obviously. It’s best to liberate new products from the word “facebook” and make it appear as a seperate entity. That’s basically what this is.

I’m not sure about that. Whatsapp and Instagram are going in the opposite direction, they added Facebook in the Splash Screen.

That "unified" splash screen is menacing. A constant reminder that wherever you turn, it's a FB property.

With Google/Apple/Microsoft it's quite straightforward, everything they make is clearly their style, their brand. This is not the case with Facebook's properties, they don't have a unified design language or branding. So adding a unified splash is a step in "marking it's territory", I just hate the feeling of that.

Re: Diem – A rebrand of Facebook’s Libra

#28
post #19

Libra was interesting. With their basket of currencies and easily programmable contracts, it was a semi-unique project in crypto space. Over the months, their ambition has been cut a lot by regulators. No more basket of currencies, now just US Dollar. At this point I'm not sure there's any benefit to it being on the blockchain either.

Was there ever any benefit to using a blockchain - other than marketing BS, of course? It was always Facebook (or their chosen partners) who controlled the coin, so the blockchain was pointless - there never was any decentralized trust, as I understand it?

There were some interesting ideas about decentralized management of "treasury" (and issuing/burning of Libra coins), mostly related to the "basket of currencies" model. I think that will stay even with value only being pegged to the US Dollar, but there is less need for that.

Re: Diem – A rebrand of Facebook’s Libra

#29
Can someone give me a quick rundown of Facebook's involvement? I get that they are the driving force behind it but what does it mean in practice? Do they have any power over the currency and its flow? Is Facebook governing the currency? Are there privacy concerns and if so, how do manifest in practice? Is it tied to Facebook stock or something, if not then what's the point?

Re: Diem – A rebrand of Facebook’s Libra

#30

FB’s brand is suffering. They understand this themselves obviously. It’s best to liberate new products from the word “facebook” and make it appear as a seperate entity. That’s basically what this is.

I’m not sure about that. Whatsapp and Instagram are going in the opposite direction, they added Facebook in the Splash Screen.

I think this is to make these products look more integrated with Facebook in the event of antitrust action. Same with unifying the messaging system.

"Your honor, we can't possibly spin off Instagram, it's now part of the core Facebook product!"

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