Article title at the time of this post, in case HN editors change it:
> Diem - A rebrand of Facebook Libra
Understanding who is behind this is extremely relevant.
Diem – A rebrand of Facebook’s Libra
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Re: Diem – A rebrand of Facebook’s Libra
#12I'm learning another cased language that isn't Latin, is Diem the right declension to use in this instance?
Re: Diem – A rebrand of Facebook’s Libra
#13Re: Diem – A rebrand of Facebook’s Libra
#14FB’s brand is suffering. They understand this themselves obviously. It’s best to liberate new products from the word “facebook” and make it appear as a seperate entity. That’s basically what this is.
Re: Diem – A rebrand of Facebook’s Libra
#15Article title at the time of this post, in case HN editors change it: > Diem - A rebrand of Facebook Libra Understanding who is behind this is extremely relevant.
It is not the original title. They have already modified it. Original title was:
> Facebook Diem (Facebook's Libra has rebranded)
Re: Diem – A rebrand of Facebook’s Libra
#16They're just rebranding to annoy author David Gerard, who recently published a great book "Libra Shrugged" looking into Libra and Facebook's bad ideas: https://davidgerard.co.uk/blockchain/libra/
Re: Diem – A rebrand of Facebook’s Libra
#17Are they rebranding because of bad publicity?
Yes. They never say it outright, but this is the way their PR statement begins:
"The Libra Association announces the adoption of a new name and the recruitment of key executives, reinforcing its organizational independence. Now transitioning to the name “Diem”, which denotes a new day for the project, the Diem Association will continue to pursue a mission of building a safe, secure and compliant payment system that empowers people and businesses around the world."
Re: Diem – A rebrand of Facebook’s Libra
#18I'm not sure I feel empowered by any scheme where I'm the marketable product.
Also, since they didn't bother to s/Libra/Diem that white paper is this just the same scheme with a different name? It's somewhat unclear.
Re: Diem – A rebrand of Facebook’s Libra
#19Libra was interesting. With their basket of currencies and easily programmable contracts, it was a semi-unique project in crypto space.
Over the months, their ambition has been cut a lot by regulators. No more basket of currencies, now just US Dollar. At this point I'm not sure there's any benefit to it being on the blockchain either.
Re: Diem – A rebrand of Facebook’s Libra
#20FB’s brand is suffering. They understand this themselves obviously. It’s best to liberate new products from the word “facebook” and make it appear as a seperate entity. That’s basically what this is.
I’m not sure about that. Whatsapp and Instagram are going in the opposite direction, they added Facebook in the Splash Screen.