Earlier quoted context omitted.
A surprisingly hard sell even if your organization has a supermajority of ex-Googlers. There's a really strong meme out there that if you are smaller than Google, which is almost universally true, then you shouldn't adopt their practices even when they are zero-cost and obviously superior.
For me the "obvious" part of "obviously superior" is worth interrogating. Googlers have a very particular way of thinking of things. Which works well enough for Google, I guess. But there are a lot of ways to to good work, and not all of them are compatible.
There are already book-length arguments that I like to refer to for specific topics, such as trunk-based development.