Coming from conventional bikes, I don't understand who this is for. Carbon fibre frames are prohibitively expensive and the market for them serves very involved, often professional or semi-pro cyclists whose performance bottlenecks are imposed by the bike instead of themselves. Ditto for some of the other details on the bike, like the medium-dish carbon rims — all for the sake of weight savings and aerodynamics (sinc…
That's the entire point! To make an electric bike that weighs the same as a conventional bike. My aluminum frame road bike weighs about 23-24lbs, so having a 45-mile-range ebike weigh about the same is really cool.
And just like any emerging market, no, it isn't meant to be for the masses day 1, just as the Model S wasn't. This is iterative.