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Ask HN: Suggest good books on bootstrapping a startup

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Re: Ask HN: Suggest good books on bootstrapping a startup

#32
post #30

Earlier quoted context omitted.

Talking with customers is great start - partly an art and science. Unfortunately I did it wrong. In 2012, I had an idea and found two initial customers after calling 40+. talked with these two continuously till the product matures. They are super supportive, they gave all problem they face, exited to use the product as well. gave us good feedbacks and improvements, After 3 months of development, we showed a demo to o…

You should read the book that was recommended. Mom Test is about how to talk to customers without doing what you did. It’s also the most practical business book I’ve ever read. It actually tells you how to execute the ideas than just the ideas.

Sure, thanks. will buy it.

Re: Ask HN: Suggest good books on bootstrapping a startup

#33
You specifically mentioned marketing/growth hacks etc.

I'm a programmer who bootstrapped a site 10 years ago and it's supported me since as an indie hacker. In order to learn about marketing, I held a monthly closed-doors growth hacking meet-up with other bootstrappers and founders to share our experiences about what works, so I've seen a fair amount of the territory.

Anyway I've got a YouTube channel where I share a lot of what I know, especially with respect to getting those first 1000 users. The focus is on marketing techniques that appeal to engineering types like me (e.g. scalable SEO generated from data; paid ads that you can leave running long-term etc.)

My context is scrappy (the biz only had between 1 and 4 employees), but what I know should be of interest to people in the early stages (less so for funded startups, where scale changes the game somewhat) https://www.youtube.com/watch?v=aCzT-LQI6x0&list=PLpkoC9yJXD...

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