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YouTube will now show ads on all videos even if creators don’t want them

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Re: YouTube will now show ads on all videos even if creators don’t want them

#111
post #2

Hacker News User Will Continue to Run uBlock Origin on All Sites Including YouTube Even If Webmasters Don't Want Him To

I think technically it would be pretty easy for google to embed ads into videos in a way that would be hard to impossible to block.

Many VCRs had a feature to skip ads when recording, working solely on the (analog) video stream. They worked quite well using only the technology of the time.

Re: YouTube will now show ads on all videos even if creators don’t want them

#113
post #2

Hacker News User Will Continue to Run uBlock Origin on All Sites Including YouTube Even If Webmasters Don't Want Him To

I think technically it would be pretty easy for google to embed ads into videos in a way that would be hard to impossible to block.

Twitch does this already: https://twitchadvertising.tv/ad-products/surestream/

Re: YouTube will now show ads on all videos even if creators don’t want them

#114

Earlier quoted context omitted.

> Edit: I've realised that many of you are using some sort of ad-blocker, so you might not felt the changes when it was (silently) rolled out years ago, but this is from my experience using YouTube on devices which I cannot install an ad-blocker (like in some instructional videos for certain robots which some companies decided to use YouTube for). I do not have definite proof for this, as I said on the top comment it…

>1: https://www.youtube.com/watch?v=bjl9CpAirtE I pulled up a private browser session to make sure I was not logged in, and the video was served ad free.

It seems that HN put me on a cooldown, but as I've said it was occasional.

Re: YouTube will now show ads on all videos even if creators don’t want them

#115
post #19

I went premium earlier this year to avoid the ads while getting my favourite channels a little revenue. If they ever start showing ads for YouTube Premium users I'm out of there

I've been a Red/Premium subscriber for years, and I'm out the second there's a single ad. I'm annoyed at the increasing number of creators jamming sponsorships into their content. I don't know what my threshold is on that before I just stop following YouTube content altogether, but I'm getting close.

SponsorBlock. Auto-skips that garbage. The overlay over the playback bar is helpful too. If I see that half of it highlighted as a sponsor segment, then I know it's a trash video that isn't worth my time.

Re: YouTube will now show ads on all videos even if creators don’t want them

#116
post #72

Earlier quoted context omitted.

"The advertisers will have no metrics on how often the ad was skipped over" Lots of the advertisements ask you to visit a custom URL or use a discount code which the advertisers can use as lower bound on how effective an advertisement is.

You can argue the custom code is enough, but you're still missing out on a lot of metrics, most importantly when the decision was made (in which part of which video).

For sure. Certainly not ideal but better than naught.

Re: YouTube will now show ads on all videos even if creators don’t want them

#117
post #107

Earlier quoted context omitted.

I wonder how long YT will tolerate those in-video ads when YT Premium is supposed to allow for an ad-free experience. I'm also curious as to how the advertisers and YT channels come up with pricing. The advertisers will have no metrics on how often the ad was skipped over, and maybe it's a coincidence, but the channels seem to keep the in-video ad lengths to integer multiples of 'skip 10 seconds' button presses.

I’m curious why it’s not a feature of YT Premium to just auto-skip over the parts videos marked as being sponsored content (which the video creator has always needed to annotate the video with for legal reasons — it’s currently shown as a yellow-shaded area on the video timeline bar.) Heck, I’m surprised and confused that YT hasn’t just required these embedded ads to be separated out into their own video streams, whi…

Perhaps by YT being involved in the ad insertion they'd demand a cut of revenue?

Re: YouTube will now show ads on all videos even if creators don’t want them

#118
As a content consumer I see this as a positive thing for me.

A few months ago when YouTube decided to auto-add ads on all videos, my watch time on YouTube decreased by more than 50% since I consume all video content on either my phone or my tablet (where I don't have access to AdBlock), and I find the amount of ads I have to go through to watch a video so annoying that I'd rather not watch it at all.

As a result I spend my free time on Coursera or listening to audiobooks instead and I log in to YouTube once a day to have a quick scroll through the subscriptions page to see if there's anything worth watching. Keeping the amount of ads in mind and the stress they cause me, I am more selective and will often not click on a video that I previously would. And I don't mindlessly binge-watch video for hours on end any longer.

With the new monetisation coming in place, I can see my consumption of YouTube declining even further to the level of Google - use it as a tool, when you really have to and not just for entertainment. And I welcome it! Just thought to share a perspective of a consumer rather than a creator.

On the other hand I do understand YouTube's move. After all, it's their platform and they're not running a charity - people often forget that it's not their birth right to use a company's product or a service without paying for it one way or the other.

Re: YouTube will now show ads on all videos even if creators don’t want them

#119
post #107

Earlier quoted context omitted.

I wonder how long YT will tolerate those in-video ads when YT Premium is supposed to allow for an ad-free experience. I'm also curious as to how the advertisers and YT channels come up with pricing. The advertisers will have no metrics on how often the ad was skipped over, and maybe it's a coincidence, but the channels seem to keep the in-video ad lengths to integer multiples of 'skip 10 seconds' button presses.

I’m curious why it’s not a feature of YT Premium to just auto-skip over the parts videos marked as being sponsored content (which the video creator has always needed to annotate the video with for legal reasons — it’s currently shown as a yellow-shaded area on the video timeline bar.) Heck, I’m surprised and confused that YT hasn’t just required these embedded ads to be separated out into their own video streams, whi…

Maybe that’s a region dependent feature, but my YT only marks YT-supplied ads in yellow on the timeline. Videos with a sponsored segment (as in, “this video was sponsored by ... checkout this amazing product of theirs”) only show a small banner at the start “contains sponsored content” or something similar.

Re: YouTube will now show ads on all videos even if creators don’t want them

#120
post #107

Earlier quoted context omitted.

I’m curious why it’s not a feature of YT Premium to just auto-skip over the parts videos marked as being sponsored content (which the video creator has always needed to annotate the video with for legal reasons — it’s currently shown as a yellow-shaded area on the video timeline bar.) Heck, I’m surprised and confused that YT hasn’t just required these embedded ads to be separated out into their own video streams, whi…

Perhaps by YT being involved in the ad insertion they'd demand a cut of revenue?

I mean, that’s a reason content-creators wouldn’t want it, not a reason YT wouldn’t want it.
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