At that time I could put ads on the page to effectively make it a full time job developing the site, which I did. It was massively rewarding knowing that 5000 people a day were reading something I wrote. I'd like to think someone managed to get their degree/job based on stuff they learned on there.
My personal belief is that biodiversity and preserving it should be one of our top priorities this century, nature has inspired a lot of our ideas and there's going to be many more. For all our advancements, we're just part of a larger tapestry. Great subject.