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1. I invest loads of time and effort developing an app
2. Apple rejects it
-or-
2. Apple approves it
3. I ship a new update
4. Apple rejects the update and now decides my app should have been rejected retroactively.
I'm especially concerned about what happened to Hey and others but my customers are demanding smartphone apps and there are still limits to what can be done with a mobile web browser.
Seems like tipping over $1m of revenue means your App Store tax now suddenly doubles?
I mean, would you say “The Epic tax on the Unreal engine suddenly goes up by a factor of infinity” when you reach the $1 million threshold?
https://arstechnica.com/gaming/2020/05/unreal-engine-is-now-...
Looks nice but it doesn't solve my fundamental problem: 1. I invest loads of time and effort developing an app 2. Apple rejects it -or- 2. Apple approves it 3. I ship a new update 4. Apple rejects the update and now decides my app should have been rejected retroactively. I'm especially concerned about what happened to Hey and others but my customers are demanding smartphone apps and there are still limits to what can…
Seems like tipping over $1m of revenue means your App Store tax now suddenly doubles?
A developer with revenues over $1m in the current year but under $1m in the next year would not qualify for the reduced tax rate.
They should have implemented a progressive tax system for everyone, not just those who qualify on a yearly basis.
If there are no exceptions, it would mean that 3rd-party publishers lose tons of their value proposition.
So .. by invigorating the cottage shops with this generous relaxation, while holding the >$1million brick and mortars on the same leash, Apple seems to be trying for more upheaval in their app zeitgeist.
Trouble is, I still see serious issues with discoverability and interaction through the App Store to be a major barrier for all players. This handout is nice, but there is still a huge issue with small devs having to depend on Apple to keep the $>million guys off from dominating eyeballs.
Perhaps they should add another category of App to the Store: "built by budget/small-business" ...
Same model as Unreal Engine. I wonder if this scaling model works out for most marketplaces or only specific ones.
Except Unreal Engine actually delivers some value for their cut.
Weird how this is the exact opposite of Valve's strategy: > For all sales between $10 million and $50 million, the split goes to 25 percent. And for every sale after the initial $50 million, Steam will take just a 20 percent cut. https://www.theverge.com/2018/11/30/18120577/valve-steam-gam...
Valve's strategy looks like to maximise revenue and get big companies on board that do $10+ mil in sales giving them incentives and discounts to be on the platform. (I think of it as tax break to incentivise high-earners to stay in the state/country)
Apple's strategy looks like to put more money into small companies/developers, while still charging the usual rate it had for 10 years to everyone else to access market of 1+ billion users. (tax break for small business to get up and running)
$1,000,000 = $150,000
$1,000,001 = >$300,000?
It feels like a knee-jerk reaction to the ongoing complaints without much forethought other than an arbitrary change in the percentage below some round number.