I expected far-worse numbers but they seem to be doing okay considering the pandemic.
Revenue:
2020* 2.5billions
2019 4.9billions
2018 3.7billions
*until September.
Airbnb S-1
21–30 of 471 posts
Re: Airbnb S-1
#22huh > Most of our guests discover Airbnb organically, with approximately 91% of all traffic to Airbnb coming through direct or unpaid channels during the nine months ended September 30, 2020. Anyone know what % of traffic to Bookings and Expedia (and others) are paid vs unpaid? 91% unpaid seems really high, and I wonder if it's because Airbnb is so differentiated / people want to "Airbnb" a place (vs. "stay somewhere…
When Covid hit and they had to cut advertising expenses from 2019 they didn't see as large of a drop in traffic as they expected based on ad spend.
So they are definitely getting a tremendous amount of organic traffic because "Airbnb" became a verb like Google or Uber.
Especially around the fast growing millennial sector which is very focused around experiences and travel.
Re: Airbnb S-1
#23Can anyone estimate what an investors in 2009 in Air BNB will get for an ROI post- IPO? I just looked and S&P 500 returned 426.134% with dividends reinvested through September 2020.
Re: Airbnb S-1
#24No idea what the process for getting this information released is... but it feels unlikely to be a coincidence that on the day a 2nd extremely effective vaccine is announced to the world... Airbnb files their public S1. A lot of that document talks about COVID-19 and how it's effected their business (no surprise there) but also several mentions of vaccines. Mostly in the following phrase (repeated 3 times in the docu…
It's not something you can just throw together on news of a vaccine. It's maybe possible they had it ready for this eventuality, but given they need to synchronize this with investment banks, the SEC, etc, I don't see them able to hold that credibly until news breaks.
Re: Airbnb S-1
#25huh > Most of our guests discover Airbnb organically, with approximately 91% of all traffic to Airbnb coming through direct or unpaid channels during the nine months ended September 30, 2020. Anyone know what % of traffic to Bookings and Expedia (and others) are paid vs unpaid? 91% unpaid seems really high, and I wonder if it's because Airbnb is so differentiated / people want to "Airbnb" a place (vs. "stay somewhere…
When Covid hit and they had to cut advertising expenses from 2019 they didn't see as large of a drop in traffic as they expected based on ad spend. So they are definitely getting a tremendous amount of organic traffic because "Airbnb" became a verb like Google or Uber. Especially around the fast growing millennial sector which is very focused around experiences and travel.
oh is that what happened? that's a pretty amazing "natural" experiment they ran.
Definitely helps that Airbnb has become a verb - can't beat that.
Re: Airbnb S-1
#26huh > Most of our guests discover Airbnb organically, with approximately 91% of all traffic to Airbnb coming through direct or unpaid channels during the nine months ended September 30, 2020. Anyone know what % of traffic to Bookings and Expedia (and others) are paid vs unpaid? 91% unpaid seems really high, and I wonder if it's because Airbnb is so differentiated / people want to "Airbnb" a place (vs. "stay somewhere…
Airbnb also stopped performance marketing during COVID, so it is all unpaid for the past 8 months. But yes, Booking and Expedia rely much more on performance marketing, but Airbnb historically has paid a lot more for traffic. Experiences historically has been a very small # and $ amount so its not material. No need for them to break it out separately.
Re: Airbnb S-1
#27Can anyone estimate what an investors in 2009 in Air BNB will get for an ROI post- IPO? I just looked and S&P 500 returned 426.134% with dividends reinvested through September 2020.
I'd certainly hope it's more than 4x. Otherwise what exactly are we all doing?
Re: Airbnb S-1
#28Can anyone estimate what an investors in 2009 in Air BNB will get for an ROI post- IPO? I just looked and S&P 500 returned 426.134% with dividends reinvested through September 2020.
3,000-10,000x return approximately.
Depends on later stage dilution and what the pre-money is, but still a ridiculous markup. No comparison to S&P.
Re: Airbnb S-1
#29I wonder about their long term business model. Sure they have opened up the industry, but I'd think its quite easy to copy them. Sure there are a bunch of people that will keep AirBnB their favorite but when I'm looking at places I'll religiously check every site I can. There will be nothing unique about them.
Re: Airbnb S-1
#30They lost $600 mil in _2019_? And $700 mil so far this year? Woah.