I understand charging a fee to the customer who is making the choice to call, but if a restaurant simply answers the phone - how is it acceptable that Yelp can charge them for doing so? Did they consent to this fee?
If I go to Google and I type in {name of my favorite restaurant}...and the first link on top is an ad placed by that restaurant, and below it is the actual restaurant's website...If I click on that ad, Google will charge that restaurant money, when it just redirects me to the website.
In this case, GrubHub is claiming that they placed the phone number on Yelp, so they get money.
I mean I think paying $8 (or whatever percentage of an order is) for that redirect is highway robbery given thin margins for a restaurant...