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Small Copy, Big Impact

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Re: Small Copy, Big Impact

#2

Post by jacknews »

I hate to be pendantic, but:

"Are there features or actions that are underused because their worded in a non-obvious or unappealing way?"

"their" should clearly be "they're". I mean, a post promoting precise "microcopy" should at least get the basics right, I think.

Re: Small Copy, Big Impact

#4

Post by boxed »

A solution for their issue that "no transactions in the last 3 months" can break due to server side changes is to return the message from the server instead of having it in the app.

Re: Small Copy, Big Impact

#5

Post by rsweeney21 »

lanecwagner wrote: post #3

I've never really given microcopy thought... I probably need to look into that. I'm actually really struggling with copy and messaging right now on https://qvault.io . If anyone on here takes a peek at the landing page I would love to hear feedback!

I just finished re-writing all the copy for www.facet.net, so copy writing is fresh on my mind.

Here's some feedback:

- It wasn't clear to me what your company does after reading your home page.

- When I saw the "Courses" section it clicked. But I only read that far because you asked for feedback.

- You should lead with what you do or what benefit the customer will receive.

- For example, the main title on your home page should be something like "Learn computer science by playing games" or "Fun, self-guided computer science courses"

I would highly recommend https://copyhackers.com/.

Re: Small Copy, Big Impact

#6

Post by pachico »

Mmm, ok, however, the example just looks like bad sync between the server side and UX/copy teams because of poorly written user stories.

I think they should fix the development processes before the copy strategy.

Re: Small Copy, Big Impact

#7

Post by apike »

jacknews wrote: post #2

I hate to be pendantic, but: "Are there features or actions that are underused because their worded in a non-obvious or unappealing way?" "their" should clearly be "they're". I mean, a post promoting precise "microcopy" should at least get the basics right, I think.

Quite right – typo now fixed.

Re: Small Copy, Big Impact

#8

Post by apike »

pachico wrote: post #6

Mmm, ok, however, the example just looks like bad sync between the server side and UX/copy teams because of poorly written user stories. I think they should fix the development processes before the copy strategy.

Yeah, I think ideally the copy strategy should be part of the development process. Rather than expecting to develop exactly correct copy up front, if it’s iterated along with the rest of the product, the end result comes out better.

Re: Small Copy, Big Impact

#9

Post by lpellis »

apike wrote: post #7
jacknews wrote: post #2

I hate to be pendantic, but: "Are there features or actions that are underused because their worded in a non-obvious or unappealing way?" "their" should clearly be "they're". I mean, a post promoting precise "microcopy" should at least get the basics right, I think.

Quite right – typo now fixed.

You have some minor typos on a few of your pages ('especally'), since this is about microcopy I thought I'd share :) https://app.pagewatch.dev/4dce7bbb223996f7f93881abd62a6c5962...
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