Thanks for giving us all the machine learning data. We no longer need your services.
it sucks but.. yeah, that's how it works. And that is enabled by VC funded culture, where you have million of dollars invested in companies, which can then offer services at a loss investing in something else (market share, training data, etc.). Using smaller companies which charge honestly for the services they provide is probably more sustainable in the long term.
Smaller companies also commonly get acquired, shuttered, or become big companies in their own right. There's no panacea here. I think by the third or fourth time I was migrating from "the honesty priced option" the reality settled in that "honestly priced" is usually just an uninventive advertising moniker used for overpriced underdeveloped products.