Earlier quoted context omitted.
Apple has NOT being the same after steve is gone. It is MS 2.0 now! With better design and products of course, none the less the business practices are the same. Much this is enforced by the current economic and political system.
Not MS. MS today is much less into the anti-user, anti-privacy, rentseeking game, compared to Apple or Google. Apple today is M$ 2.0, as much as people here hate that trope.
Otherwise, here's Windows 10, have it for free, hell, here's Linux on Windows, just stay on the OS, buy apps on the Store and see these ads! Also give us telemetry.
Side note: no one cares, but I finally tracked down the cause of a really annoying bug, hibernation due to "thermal event" (CPU "overheating") in Windows 10: It's because of using dynamic disks in mirror mode (perhaps in other modes, as well). Makes Windows 10 hibernate randomly. Converted disks back to basic, no problems. Took me a long freaking time to finally solve this.