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Twitter To Buy TweetDeck For $40 Million – $50 Million

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Re: Twitter To Buy TweetDeck For $40 Million – $50 Million

#3
Thoughts on whether Twitter will actually maintain Tweetdeck post-acquisition?

For me, I have a feeling they will mothball it for three reasons:

a) The aesthetic and visual approach of Tweetdeck doesn't fit in with the way Twitter wants its product used

b) Twitter are looking to staff up a London office, it would make sense to use Tweetdeck (based in London) as that office (EDIT: the implication being that said staff would work on Twitter related business, not Tweetdeck)

c) This was all about a tactical blocking of UberMedia, not a strategic product acquisition.

Regardless of what happens to the 'main' Tweetdeck product, the ancillary iPhone and Android apps must surely be slated to be shelved given they compete directly with Twitters existing offering... I can only assume this is good news for the other mobile apps out there, like TweetCaster for Android

Re: Twitter To Buy TweetDeck For $40 Million – $50 Million

#4
post #3

Thoughts on whether Twitter will actually maintain Tweetdeck post-acquisition? For me, I have a feeling they will mothball it for three reasons: a) The aesthetic and visual approach of Tweetdeck doesn't fit in with the way Twitter wants its product used b) Twitter are looking to staff up a London office, it would make sense to use Tweetdeck (based in London) as that office (EDIT: the implication being that said staff…

or they could just directly insert their Promoted Products directly into the TweetDeck clients. TweetDeck was already a testing partner for their rev-share program. why make all those users mad when you can just stick your ads right in front of them?

Re: Twitter To Buy TweetDeck For $40 Million – $50 Million

#5
post #2

TweetDeck had ~10% of Twitters user base as users, and they sold for a mere $50M. This should speak volumes about "not being someones bitch."

...or not being in a market where no one knows how to make money. The best exits are for the companies that don't need to.

Re: Twitter To Buy TweetDeck For $40 Million – $50 Million

#7
post #2

TweetDeck had ~10% of Twitters user base as users, and they sold for a mere $50M. This should speak volumes about "not being someones bitch."

...or not being in a market where no one knows how to make money. The best exits are for the companies that don't need to.

TweetDeck could make barrels of money if Twitter allowed them to run adverts. (of some capacity)

Re: Twitter To Buy TweetDeck For $40 Million – $50 Million

#8
post #3

Thoughts on whether Twitter will actually maintain Tweetdeck post-acquisition? For me, I have a feeling they will mothball it for three reasons: a) The aesthetic and visual approach of Tweetdeck doesn't fit in with the way Twitter wants its product used b) Twitter are looking to staff up a London office, it would make sense to use Tweetdeck (based in London) as that office (EDIT: the implication being that said staff…

TweetDeck is loved by it's audience, and Twitter has taken a lot of flack for breaking products recently. I think they'll leave them alone for the near future. TweetDeck presumably has a modest burn rate compared to Twitter, for it's impact.

Re: Twitter To Buy TweetDeck For $40 Million – $50 Million

#9
post #6

A company that doesn't make money buys another company that doesn't make money. The Silicon Valley economy exists entirely on its own with no relation to the "real world".

What makes you think that Twitter isn't profitable, or at least has some incoming cash flow that isn't pumped in by VC or the secondary market?

Re: Twitter To Buy TweetDeck For $40 Million – $50 Million

#10
post #6

A company that doesn't make money buys another company that doesn't make money. The Silicon Valley economy exists entirely on its own with no relation to the "real world".

Not only does Twitter make money, but TweetDeck raised it's first round of funding little over 2 years ago - it isn't ridiculous to spend that long building a product before monetization. No need to be so down on this.
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