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It might not seem fair as a developer, but as an iPhone user, I don't have any problem with all my apps coming from one trusted store. Just compare it to Windows. Apps can still be downloaded in several inconsistent ways, and it's hard to trust applications you download arbitrarily.
So continue to use the Apple store and you have no problems. App not on the Apple store? Don't use the app. So simple. --- I bet your first response to that statement isn't positive - Now reflect that this is exactly what Apple is saying to developers. "Don't want to use our store? Don't release on iOS." Because right now, if you use an application on iOS, you are not a customer of that application. You are an Apple…
Like it sucks that it takes a trillion dollar company and total control of the platform to get developers to sorta kinda not mistreat their users but the “the individual right to not use bad apps” has done exactly nothing.