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McDonald's is adding plant-based burgers to the menu

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Re: McDonald's is adding plant-based burgers to the menu

#111

Post by colesdefectum »

lisper wrote: post #47
fullshark wrote: post #33

Earlier quoted context omitted.

Mc something it had to be. The question is what is the something. McVeggie doesn't work, because veggie burgers became synonymous with the last generation of plant based burgers. McPlant does sound awkward right now but with the full backing of mcdonalds marketing / their resturant footprint it will roll of the tongue within a few months of launch.

> Mcsomething it had to be. I would have gone with "McMiracle Burger" (as a riff on "Impossible Burger").

McPossible Burger would have worked.

Re: McDonald's is adding plant-based burgers to the menu

#112

Post by ObsoleteNerd »

fullshark wrote: post #33
belltaco wrote: post #2

>somewhat unsurprisingly, will be called "McPlant." Is it just me that didn't find the name obvious, and perhaps not a good one? Many people have an aversion to something if it's called plant, healthy or natural. I think Impossible Foods was right in marketing their products for meateaters rather than vegans.

Mc something it had to be. The question is what is the something. McVeggie doesn't work, because veggie burgers became synonymous with the last generation of plant based burgers. McPlant does sound awkward right now but with the full backing of mcdonalds marketing / their resturant footprint it will roll of the tongue within a few months of launch.

McMeatless.

Re: McDonald's is adding plant-based burgers to the menu

#113

Post by major505 »

Burguer King have this in the menu. I tried one, I still prefer the meat ones, but is nice to have the option, specially when before the pandemic I was craving for some fast food, I could go there with my girfriend who is a vegetarian, and she could eat more than french fries.

Re: McDonald's is adding plant-based burgers to the menu

#114

Post by EForEndeavour »

belltaco wrote: post #2

>somewhat unsurprisingly, will be called "McPlant." Is it just me that didn't find the name obvious, and perhaps not a good one? Many people have an aversion to something if it's called plant, healthy or natural. I think Impossible Foods was right in marketing their products for meateaters rather than vegans.

I can't remember the last time I gave McDonald's money, but I'd try a plant-based item if they named it the McBean or the McGraze.

Re: McDonald's is adding plant-based burgers to the menu

#116

Post by imtringued »

JoeAltmaier wrote: post #65
amanzi wrote: post #62

Earlier quoted context omitted.

"McPlant" is a fairly horrible sounding burger! Burger King here in NZ have plant-based burgers called the Rebel Whopper which is quite a catchy name. Technically, it can't be classified as vegetarian though, because it's cooked on the same grill as the beef burgers. Not sure if the McPlant will be cooked on different grills or not?

What on earth? Why would that matter? Does somebody lose their vegan powers if a particle of fat gets into their burger?

>Why would that matter?

It matters because a burger that smells and tastes like real meat because it got into contact with meat is not vegan.

Re: McDonald's is adding plant-based burgers to the menu

#117

Post by butbutemails2 »

ApolloFortyNine wrote: post #89
Nbox9 wrote: post #75

Earlier quoted context omitted.

The meat (and dairy) industry receive massive subsidies from the the US federal government, and they have massive externalized costs. Some externalized costs are greenhouse gas emissions, downstream downstream pollution, reduced health outcomes in consumers, heavy fresh water usage. The meat & dairy industry received the majority of the benefit from the $867 billion farm bill passed in 2019.

>The meat & dairy industry received the majority of the benefit from the $867 billion farm bill passed in 2019. No, they didn't. The majority of the 10 year funding bill went to SNAP (food stamps). [1] I do hate how I have to waste my time researching your ridiculous claims, I do wish such extreme takes could just be out right deleted before they cause any damage. [1] https://www.cnbc.com/2018/12/11/massive-867-billi…

Bro we subsidize livestock feed corn and soy

Re: McDonald's is adding plant-based burgers to the menu

#118

Post by sct202 »

antpls wrote: post #103
falcolas wrote: post #11

I had a "Beyond Burger" the other day. It was larger than you'd ever get from either BK or McD's, but it was still a licensed product. The flavor was pretty good (if a bit too "meaty" as it were), but the texture was very wrong. There were sizable globs of rubbery material in them which was a bit disturbing (think Pearl Tea style tapioca, only 2-3x more resilient). It was as if globules of gristle had made it into th…

I bought a frozen "impossible burger" (although I don't remember if it was beyond burger or impossible burger). It was not a good experience. When uncooked it looked like cat can food, when cooked it still smelled like cat food. I have a feeling those are the same ingredients than cat food. I would rather eat an official and assumed vegan burger rather than one of those "fake" meat burger

That was 100% a Beyond Burger. I cannot stomach another Beyond Burger after the smell that hit me after the first time I opened a package of raw Beyond. Raw Impossible Burger has basically no smell to me.

Re: McDonald's is adding plant-based burgers to the menu

#120

Post by MiguelHudnandez »

Out_of_Characte wrote: post #50
klenwell wrote: post #38

Earlier quoted context omitted.

What's interesting is that McDonald's has tried something like this this before and, it has been argued, effed it up due to naming. For an interesting account of their first failed attempt, 30 years ago, I highly recommend this New Yorker article, The Trouble with Fries (2001): https://web.archive.org/web/20081218211703/http://www.gladwe... It's Malcolm Gladwell so take it with a packet of salt I suppose. I think it'…

"buried the news about reduced calories and fat in the tiniest type on the remotest corner of their Web site." Exept how do you reach your target audience now? Vegans wont be checking the remotest corner of the mcdonalds website every sunday. Worst of all, you'll probaly piss off meat eaters who might feel deceived, your main customer.

US vegans will not be partaking any time soon. McDonalds still uses beef and milk along with oil for the fries.

In other counties I believe McDonalds uses vegetable oil for the fries.

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