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The flavor was pretty good (if a bit too "meaty" as it were), but the texture was very wrong. There were sizable globs of rubbery material in them which was a bit disturbing (think Pearl Tea style tapioca, only 2-3x more resilient). It was as if globules of gristle had made it into the final product, bypassing the grinder.
However, they stopped it suddenly. So the fam now goes to A&W since they have Beyond.
Anecdotal evidence that doing meatless right in fast food can be a driver of growth, higher margins, and bring back a key demographic that otherwise wouldn't dream of setting foot in there.
I had a "Beyond Burger" the other day. It was larger than you'd ever get from either BK or McD's, but it was still a licensed product. The flavor was pretty good (if a bit too "meaty" as it were), but the texture was very wrong. There were sizable globs of rubbery material in them which was a bit disturbing (think Pearl Tea style tapioca, only 2-3x more resilient). It was as if globules of gristle had made it into th…
In several countries in Europe, McDonald's has served plant-based alternatives for years. In Sweden they serve the McVegan, for example: https://www.mcdonalds.com/se/sv-se/product/mcvegan.html
In several countries in Europe, McDonald's has served plant-based alternatives for years. In Sweden they serve the McVegan, for example: https://www.mcdonalds.com/se/sv-se/product/mcvegan.html
McDonald's had an all-veggie burger back in the 80's in the United States, but it went away. I don't know if it was nationwide, or regional. It came out around the same time as the McDLT, which was awesome. (As an aside, one of the things that has always bugged me about McDonald's is its menu inconsistency from market to market. The franchisees have too much power, IMO. I have to drive a few hundred miles each year t…
>somewhat unsurprisingly, will be called "McPlant." Is it just me that didn't find the name obvious, and perhaps not a good one? Many people have an aversion to something if it's called plant, healthy or natural. I think Impossible Foods was right in marketing their products for meateaters rather than vegans.
I don't think that's true, particularly "natural". People have been labeling everything they can "natural" for years in order to boost sales.
But it's interesting that McDonalds is being so explicit. Perhaps Impossible and Beyond Meat have already done the hard work of exposing people to these products and now McDonalds hopes to swoop in without dealing with any of the product confusion?
Either way I'm interested to try them. I've had a few of the Dunkin Donuts Beyond Meat breakfast sandwiches and they're fantastic.
On the other and, burger king already sell those.
So i'm curious, why doesn't McDonald's sell those too ?
Is the supply restricted to burger king ? or do they think it's not woth the more expensive price, and and meat eaters will still prefer to eat a McD burger, while plant easters don't care that much about closeness to meat ?
>somewhat unsurprisingly, will be called "McPlant." Is it just me that didn't find the name obvious, and perhaps not a good one? Many people have an aversion to something if it's called plant, healthy or natural. I think Impossible Foods was right in marketing their products for meateaters rather than vegans.
> Many people have an aversion to something if it's called plant, healthy or natural. I don't think that's true, particularly "natural". People have been labeling everything they can "natural" for years in order to boost sales. But it's interesting that McDonalds is being so explicit. Perhaps Impossible and Beyond Meat have already done the hard work of exposing people to these products and now McDonalds hopes to swo…