Earlier quoted context omitted.
If it is more desirable, then you build more housing, it should be as simple as that. If you build enough housing, rents won't rise.
To build more housing, you have to destroy the old housing. This still displaces people, and likely pushes them into smaller apartments where they would have been in a house
https://www.strongtowns.org/journal/2019/8/1/untangling-gent...